Campaign Shines Light on CUPE 728 Members’ Dedication

SURREY, British Columbia--(BUSINESS WIRE)--CUPE 728, the largest CUPE K-12 and early learning local in B.C., started an advertising campaign today to highlight some of the many services its 5,000 members provide in School District 36 – as well as their dedication to students and staff.

CUPE 728 President Tammy Murphy praised her members for their amazing commitment during the pandemic. “When people were able to stay home and still be paid, these members chose to come into work to prepare schools for the reopening,” said Murphy. “This was a scary time, and members from every department stepped up to make sure that kids, families and staff were taken care of.”

The campaign, running through December, features two different members each month in newspaper ads, on postcards and at cupe728.ca.

While it’s important for members to be recognized and acknowledged, said Murphy, the Local also wants to raise public awareness of the many and varied services they provide.

“Many people don’t realize that we have trades and non-trades departments that ensure schools and grounds are safe and things run smoothly, that we also have StrongStart and early childhood educators, or that CUPE members process payroll in the district,” she said. “We hope this campaign helps change that.”

CUPE 728 represents 5,000 members who support students and schools in Surrey School District 36.

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