NEW YORK--(BUSINESS WIRE)--Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly to Chief Revenue Officer and GM, Marketplace Jeremy Steinberg.
“Zach is a proven industry leader,” says Steinberg. “His wealth of knowledge building a global supply team at tremendous scale and leading the industry in the development of new capabilities specifically for publishers is unprecedented.”
During his tenure at Index Exchange, Rosen served in multiple roles, and established a sales and services strategy for opening the company's first US headquarters. Most recently as VP, partner development, he led a global team responsible for strategic publisher growth."
“As the industry faces a cookieless future, Yieldmo is reimagining the ecosystem with proprietary contextual analytics signals that operate in a cookieless, privacy-safe environment,” says Rosen. “I was drawn to Yieldmo's industry leadership and commitment to innovation, and I am eager to help publishers understand and harness the full value of their content.”
Yieldmo is a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real-time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. Understanding how each unique impression behaves and looking for patterns and performance in real time - we can drive real performance gains without relying on audience data.