Traverse City Whiskey Co. Premium Cocktail Cherries Now Available Nationally in Walmart

Michigan-Based Upstart Located in the “Cherry Capital of the World” Expands Distribution into 1,900 Stores With 16oz Jars

TRAVERSE CITY, Mich.--(BUSINESS WIRE)--Traverse City Whiskey Co. (TCWC), the portfolio of premium whiskies and bourbon made in Michigan, is pleased to announce that Walmart now stocks its all-natural Premium Cocktail Cherries in more than 1,900 stores nationwide. Known as the “Whiskey of the North,” and based in the “Cherry Capital of the World,” TCWC introduced the cherries in 2017 at retailers including Meijer and online via Amazon.com and has since seen exponential year-on-year growth.

TCWC Co-founder Chris Fredrickson chose to use Northern Michigan Balaton Cherries, which are harvested exclusively from orchards in the Traverse City area. The large, plump, firm cherries, which are dark burgundy in color, are packed with a simple syrup containing Traverse City Straight Bourbon Whiskey and brought to a boil, while the Balaton Cherries are heated to a near-boil, in nearby copper pots, before jarring. Once the premium cherries are jarred and weighed, they get backfilled with the boiling syrup, which has burned off all of the alcohol during its slow-cooking process. The TCWC team prides itself on traditional jarring methods, better known as the “hot-filled” process.

“The end-product and warm reception for our premium cocktail cherries from a retailer like Walmart has exceeded expectations,” said Chris Fredrickson, Co-founder, Traverse City Whiskey Co., whose family has been farming cherries in northern Michigan for four generations. “We’re thrilled to combine our passion for innovation and quality in a product that also reflects our family history and local heritage.”

The perfect garnish for cocktails, like an Old Fashioned or Manhattan, and an ideal topping on desserts, these unique and flavorful premium cocktail cherries are all-natural and gluten free. Each 16oz. jar has a shelf life of two years. TCWC Premium Cocktail Cherries are one of the only cocktail cherry products both grown and jarred in the United States.

TCWC Premium Cocktail Cherries are also available for purchase on the company’s website and specialty retailers like Total Wine & More, Bevmo, Whole Foods, Publix, Kroger, Spartan Stores and others. Retail prices may vary by market.

For more information, please visit www.tcwhiskey.com and follow the brand on Facebook and Instagram @tcwhiskey

About Traverse City Whiskey Co.

Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing all grains from the Midwest. Traverse City Whiskey Co. is a member of the Michigan Spirits Association and Distilled Spirits Council of the United States (DISCUS).