Strategy Analytics: Arm Lost Smartphone and Tablet GPU Share in 2020

Apple and Imagination Gain Share

BOSTON--(BUSINESS WIRE)--The global smartphone and tablet graphics processing unit (GPU) market leader Arm lost share in 2020, according to Strategy Analytics’ Handset Component Technologies (HCT) service report.

Strategy Analytics’ research report “Smartphone and Tablet GPU Market Share Tracker Q1 2021: Imagination Sees Triple-Digit Growth While Market Leader Arm Loses Share” estimates that Arm, Qualcomm, Apple, Imagination Technologies and Intel captured the top-five volume share rankings in the smartphone and tablet GPU market in 2020. Arm led the smartphone and tablet GPU market with 39 percent unit share in 2020. The report offers detailed quarterly GPU market share estimates for smartphone and tablet segments.

Sravan Kundojjala, the author of the report and Associate Director of the Strategy Analytics’ Handset Component Technologies service, commented, “Arm’s smartphone and tablet GPU share peaked in 2016 and has declined steadily since then. Trade sanctions on its key GPU licensee HiSilicon and competitive pressure from Apple and Imagination affected Arm’s Mali-branded GPU shipments and market share in 2020. Arm’s other licensee, Samsung LSI, will field AMD GPU-based Exynos chips in 2021, further affecting Arm’s share. Strategy Analytics notes that the mobile GPU market landscape will evolve further if NVIDIA closes its acquisition of Arm.”

Stephen Entwistle, Vice President of the Strategy Analytics Strategic Technologies Practice, added, “Apple and Imagination both posted double-digit growth in their GPU shipments in 2020. Apple, which moved to in-house GPUs in 2017, saw strong growth in its iPhone and iPad GPU shipments. Imagination’s GPUs featured in MediaTek’s high volume Helio-branded 4G chips grew 23 percent year-on-year.”

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Service Name: Handset Component Technologies