“Aubrey’s expertise in client relations and agency experience developing multi-faceted media and marketing plans adds significant value to our agency and its growth plan in 2021,” says Michelle Komala, Client Services Director for Orange Label. Closson comes to Orange Label as an experienced marketing specialist with a demonstrated history of working in the marketing and advertising industry. Her experience includes time as the Marketing Coordinator for Yoobi, Director of Communications for GroundUP Africa, and Associate Manager for OMD USA.
“I love getting to be a part of building a brand’s story and being able to make an impact on the greater good via marketing,” Closson shares. “Working in marketing allows one to be the megaphone for the brand, and that is something special.”
A marketing and public relations professional, Hernandez comes to Orange Label with a demonstrated history of working with clients in entertainment, hospitality, beauty, and fashion. Before joining Orange Label, Hernandez was the Marketing Coordinator for Hotel Irvine, Social Media Coordinator for Runway Rogue, and spent six years at The Walt Disney Company with roles in Operations, Guest Relations, and as a VIP Tour Guide. “We are delighted to welcome Samantha to the Orange Label team as a Social Media Specialist,” shares Chelsea Ragland, Social Media Manager for Orange Label. “With her creative and results-driven social expertise, we can’t wait to see all she will accomplish.”
About her experience in social media, Hernandez shares, “I love being able to tell a brand’s story and help them convey their message on social media to build genuine connections with their audience. With my knowledge of customer service and strategic marketing, I can really understand the needs of a brand’s target audience to create engaging social media campaigns that produce real results.”
In their new roles at Orange Label, Closson and Hernandez will both help support new and existing client growth. Their roles are pivotal in helping the agency drive emotionally evocative marketing that grabs attention, generates engagement, and builds industry leadership.
ABOUT ORANGE LABEL
As the leading response marketing agency, Orange Label supports clients through strategy, branding, media, design and social. Founded in 1972, the agency specializes in healthcare and retail marketing, working with established brands that are driven by a fearless entrepreneurial mindset. Orange Label helps clients generate engagement with the right target audiences to drive action and create loyal fans. For more information, visit www.orangelabeladvertising.com.