Sportradar Acquires InteractSport

Acquisition to position Sportradar as a leading cricket data and content provider

ST. GALLEN, Switzerland--()--Sportradar, a leading global provider of sports data intelligence and sport entertainment solutions, today announced that it has entered into a definitive agreement to acquire InteractSport, a sports data and technology company with partnerships across a range of leading sporting organisations with a particular depth and expertise in cricket. This acquisition is anticipated to close in the 2nd quarter of 2021, subject to regulatory approvals.

Cricket is one of the most popular sports in the world with a global fanbase of more than two billion. By combining Sportradar’s leading commercialisation and distribution framework with InteractSport’s products, content creation capabilities and subject matter expertise, Sportradar is creating the opportunity to unlock significant growth within regional and global markets for its customers.

InteractSport’s product suite includes:

  • A comprehensive suite of digital sports management platforms featuring competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications;
  • A world class data collection tool for cricket with the ambition and the ability to revolutionise how the story of cricket is communicated to fans;
  • An automated live streaming and in-game production and management solution for cricket, known as ‘FrogBox’.

Currently, InteractSport partners with leading cricket boards such as Cricket Australia and the England & Wales Cricket Board, in addition to their other well established and distinguished sports partners such as Netball Australia and Football Australia.

Carsten Koerl, Sportradar Group CEO, said: “This acquisition provides Sportradar with the opportunity to widen its data and content offering. With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region.

I have tremendous admiration for what Sam Taylor and his team have accomplished to date. I look forward to working with him and InteractSport in continuing to drive value for our sports partners and deliver great products and services to our customers around the world.”

Sam Taylor, CEO of InteractSport, said: “InteractSport has always been driven by innovation and delivering cutting edge solutions that benefit sports organizations and their fans. Aligning with Sportradar is a natural step in achieving our company vision - it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.

We are excited by the opportunity to combine InteractSport’s digital and data capture solutions with Sportradar’s market-leading capabilities in commercialisation and distribution, and the value this can bring to our platform partners, their digital and high performance teams, and the billions of fans the sports we work with have around the world. Our team is thrilled to be joining the Sportradar family and we can’t wait to get cracking.”

The agreement with the Melbourne based company will be the third acquisition for Sportradar to date in 2021, most recently with the announcement to acquire US based Synergy Sports. Sportradar continues to expand its Asian presence, recently partnering with the Asian Football Confederation and the K League to expand its regional footprint.

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About Sportradar

Sportradar is a leading global provider of sports betting and sports entertainment products and services. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 720,000 matches annually across 75 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

About InteractSport

InteractSport is a world class sports data and technology company that has been reimagining the match day experience for leading sports organisations for over 20 years. InteractSport’s suite of products and services help sporting organisations unlock value in growing and tracking participation, streamlining talent identification, deepening fan engagement and surfacing new commercial opportunities, from grassroots to elite.


Sandra Lee
Global Head of Communications, Sportradar


Sandra Lee
Global Head of Communications, Sportradar