Generational Equity Advises Two Clients in Sale to Baymark Partners

DALLAS--()--Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its clients, Swanson Fire Protection, Inc. and Residential & Commercial Fire Protection, Inc. to Baymark Partners. The acquisitions both closed March 4, 2021.

Swanson Fire Protection, Inc. (SFP), located in Jacksonville, Florida is a privately-owned designer, installer, and maintenance provider of fire and sprinkler systems within the regional marketplace. Over its longstanding history, the Company has worked on a broad set of projects within the residential and commercial industries.

SFP provides the installation of new fire protection systems such as sprinkler and fire suppression systems. SFP’s staff of designers construct fire protection and suppression systems that are specific to each facility, that will detect and respond to fire conditions to ensure the safety of occupants and reduce any potential damage.

SFP generates the majority of its revenue from sprinkler system installations and service work. The Company currently designs all fire and sprinkler systems in-house through a sophisticated software, which includes AutoCAD.

Located in Waldorf, Maryland, Residential & Commercial Fire Protection, Inc. (RCFP) is a leading designer and installer of fire sprinkler systems and specializes in commercial construction, residential construction, and service, repair, and inspections. In operation for over 30 years, the Company has developed a broad set of capabilities and has completed work on a variety of projects of various sizes.

RCFP offers clients a turnkey, seamless process, from design to installation of fire sprinkler systems. Serving the greater area of Waldorf, Maryland, the Company focuses attention on serving a diverse group of clients within the commercial and residential construction segment, including custom homes.

Headquartered in Plano, Texas, Baymark Partners (Baymark) is a growth oriented private equity firm acquiring growing middle market service (healthcare, business and IT), distribution, manufacturing and tech enabled (SAAS and E-Commerce) companies providing owners with liquidity and companies with resources to accelerate their growth.

The professionals at Baymark Partners possess over 100 years of successful experience in acquiring, investing and operating growth companies. Their experience ranges from early stage, high growth to fully developed market leaders. This experience, combined with its active Advisory Board, gives Baymark the ability to implement strategic and operational discipline required to transition middle market companies to a more mature and valuable market position.

“The combination of the Swanson Fire Protection and Residential & Commercial Fire Protection companies provides a solid foundation for our investment firm to lead the growing fire safety market,” said David Hook, Managing Partner of Baymark Partners. “Under the stewardship of SFP founder John Swanson, who will be the CEO of the new combined business, we are looking forward to growing across the eastern and mid-Atlantic region with future acquisitions.”

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, with the support of Vice President, Mergers & Acquisitions, Alex Mironov, successfully closed the SFP transaction. Senior Managing Director Roger Dean created the initial relationship with SFP. Fergusson’s team, led by Senior M&A Advisor, Jerry Cohen, with support from Vice President, Mergers & Acquisitions, Corey Painter, completed the RCFP deal.

“It has been a great pleasure for the Generational Equity team to collaborate with the founders of Swanson Fire Protection and Residential & Commercial Fire Protection in their sale to Baymark Partners. Both organizations were recognized as the premier provider of fire safety design, products, services, and customer support in their respective markets. With the vision and financial support of Baymark Partners, their businesses form the foundation for a new multi-regional force in the industry,” said Fergusson.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2017 and 2018 Investment Banking Firm of the Year and 2020 Valuation Firm of the Year. For more information, visit or the Generational Equity press room.


Carl Doerksen

Release Summary

Swanson Fire Protection and Residential & Commercial Fire Protection, both Generational Equity clients, were acquired by Baymark Partners.


Carl Doerksen