DALLAS--(BUSINESS WIRE)--Leading retail industry consultant, keynote speaker and author Steve Dennis today announced that the second edition of his highly-praised, bestselling book, Remarkable Retail: How to Win & Keep Customers in the Age of Disruption, is now available for purchase.
The new edition features a number of new and expanded sections, including a foreword by Forrester’s Sucharita Kodali. In the book, Dennis asserts that while the COVID-19 shutdown of 2020 did not cause the challenges many retailers face in the digital age, it dramatically accelerated them, collapsing transformation timelines into a matter of months instead of years. Dennis dissects the trends that are squeezing retailers today and presents eight essential strategies to bounce back from the COVID-19 downturn and drive profitable growth for years to come. The book also explores the six most important new forces of the COVID economy.
“Many of the things I warned about in the first edition came true because of the pandemic,” said Dennis. “Much of the harsh reckoning I suspected would take several years instead occurred in a matter of months. Few of my core ideas have materially changed. If anything, the cataclysmic events of 2020 have only amplified their urgency and criticality. But the playing field is fundamentally different, consumer expectations are being redefined and technologies that many retailers were only experimenting with are now table stakes. This creates exciting new opportunities for retailers willing to transform for retail’s brave new world.”
Dennis argues that it is no longer enough to merely offer convenience, decent prices or even a very good experience. To win, grow, and keep customers today, retailers must be nothing short of remarkable. In an age where consumers have short attention spans, myriad options, and an “anytime, anywhere, anyway” relationship with nearly every brand, a remarkable retailer must possess eight attributes: be digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable and radical.
Packed with illuminating case studies from some of modern retail’s biggest success stories, quick pivots, and impressive rebounds, Remarkable Retail is the indispensable guide to creating a powerful retail experience that keeps customers coming back for more.
“COVID has reshaped the retail landscape radically and irrevocably. To navigate this landscape, retailers need entirely new strategies,” said Scott Galloway, best-selling author of The Four and Post Corona. “Lean on Steve’s experience and read this book.”
Published by LifeTree Media, the book is a must-read for retail brands and organizations of any size looking for clarity on what they must do to become remarkable and thrive in the midst of intense retail disruption. Remarkable Retail is available now at Amazon, Barnes & Noble, iTunes, Audible and most other major booksellers and independent stores.
More information is available at https://stevenpdennis.com/remarkable-retail/.
Publishing date: April 13, 2021
For interviews, please contact Stacy Tung at Ketner Group Communications.
About Steve Dennis
Steve Dennis is a strategic advisor, speaker and author on retail innovation and has been recognized by multiple organizations as one of the retail industry’s leading thought-leaders. As a senior executive at two Fortune 500 retailers and as a consultant, he has worked with dozens of brands to reignite and accelerate their growth. His commentary on the future of shopping is regularly featured in the media, in his roles as a Forbes’ senior contributor, and on the Remarkable Retail podcast, which he co-hosts. As a sought-after keynote speaker, Steve has delivered keynotes on six continents, sharing his unique take on what it takes to win and keep customers in a world of nearly constant change and shifting consumer preferences. Steve is currently the President of SageBerry Consulting. Prior to founding SageBerry, he was the chief strategy officer and SVP, multichannel marketing for the Neiman Marcus Group. He received his MBA from the Harvard Business School and a BA from Tufts University.