GETIDA Announces Eytan Wiener as New Chief Executive Officer and Investor

The leading Amazon FBA Auditing and Reimbursement company also announces Max Borin as COO and Yoni Mazor as CGO

TEANECK, N.J.--()--GETIDA, a global leader in Amazon FBA (Fulfillment By Amazon) Auditing and Reimbursements, announced today that Eytan Wiener has joined the company as CEO, after leading a successful private investment round in the business.

The company has also announced that its co-founders, Max Borin and Yoni Mazor, will transition to the roles of Chief Operating Officer (COO), and Chief Growth Officer (CGO), respectively.

Wiener will lead the global expansion of GETIDA as CEO, which includes the growth of GETIDA’s partner network with existing Amazon solution providers, along with servicing the rapidly growing segment of Amazon FBA aggregators worldwide.

“I am beyond thrilled to take the seat as CEO and investor in GETIDA,” said Wiener. “As e-commerce logistics continues to grow, we will sharpen our focus on maximizing financial recovery for sellers around the world.”

GETIDA leverages data and analytics to achieve maximum reimbursements for all Amazon sellers. With advanced and proprietary technology for discovering discrepancies, along with robust dedicated case management teams, GETIDA marries the worlds of software and service solutions to ensure that Amazon sellers recoup all unwarranted losses so that they are optimized for maximum profitability and further success.

Whereas do-it-yourself auditing tools are painfully manual and only provide the low hanging discrepancies, GETIDA's software audits billions of dollars of FBA financial events per day, thereby identifying new data anomalies. This gives GETIDA the most in-depth financial recovery abilities available in the marketplace.

Furthermore, GETIDA’s self-refinement algorithm is enabled by the fact that discrepancy case filing and review are performed by GETIDA’s internal team and reported back into the software, creating a semi-AI environment. This gives GETIDA the highest success rate of submitted cases in the space.

“With the rise of millions of entrepreneurs that sell on Amazon worldwide, there is a strong need to support their growing demand for top-quality solutions. Eytan Wiener is recognized industry-wide as an authority when it comes to best practices for Amazon sellers. His vast experience, leadership, and vision in the Amazon industry are second to none. He has built world-class enterprises that have helped to shape the success of the space as we know it today. We are confident that he will continue to innovate and greatly impact the industry with his new role at GETIDA,” said Max Borin, COO.

Wiener has been a prominent leader in the e-commerce and Amazon industry since 2008 when he co-founded Quantum Networks, an online retail agency for global brands with a focus on the Amazon Marketplace, along with his co-founder Jonathan Goldman. Over the years, Wiener led Quantum to generate over $350 million in Amazon sales alone.

Wiener also co-founded the Prosper Show, the largest and most renowned Amazon Seller Show, in 2016 with key industry leaders James Thomson, a former Amazon executive, Joseph Hansen, founder of leading Amazon agency Buy Box Experts, and Chad Rubin, founder of Skubana.

Both of Mr. Wiener’s ventures were successfully sold to publicly traded companies: Quantum to Advantage Solutions (ADV NASDAQ) in 2020, and Prosper Show to Emerald Expositions (NYSE: EEX ) in 2018.

For more than a decade, Mr. Wiener has created an industry-wide awareness of the discrepancies that occur during the lifecycle of inventory sent by sellers to Amazon’s fulfillment centers. Dissatisfied with both his solutions, as well as those of other providers, Wiener utilized GETIDA and discovered that they made the deepest impact in maximizing financial recovery for his company. GETIDA’s solution significantly affected his company’s bottom-line profit, thereby increasing the total value of the sale price, contributing to Wiener’s successful exit.

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GETIDA.COM is a technology solutions company based in Teaneck, New Jersey. Founded in 2015, GETIDA specializes in Amazon FBA discrepancy analytics, financial recovery, and consulting. Utilizing proprietary auditing technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies, with billions of dollars of transactions managed daily. GETIDA is an authorized Solution Provider on the Amazon AppStore and the Amazon Service Provider Network (SPN).


Kelly Potts

Release Summary

Eytan Wiener has joined technology solutions company GETIDA as the company CEO after leading a successful private investment round in the business.


Kelly Potts