Olay Body Debuts Its Biggest and Most Innovative Product Bundle with Three New Premium Collections

Retinol, Exfoliating and Dermatologist Designed Collections from Olay Body Offer the Latest in Body Care Science

CINCINNATI--(BUSINESS WIRE)--Olay Body is introducing three new Premium Body Care Collections, making this the brand's biggest and most innovative product bundle to date. Showcasing the latest in body care science, the three collections include: Olay Cleansing & Renewing Body Care Duo with Retinol; Olay Premium Exfoliating Body Wash Collection, and the Olay Dermatologist Designed Collection, which was designed by dermatologists with dermatologist-recommended ingredients to address specific dry skin concerns.

With more than 65 years of skin science, Olay’s mission is to deliver visible skin transformation from head to toe. Made with a proprietary combination of petrolatum, Vitamin B3 Complex and prestige skin care ingredients, these curated collections deeply hydrate to renew skin.

“Olay is redefining body care with our latest innovations – our Retinol Duo, our Premium Exfoliating Body Wash Collection and our Dermatologist Designed Collection,” said Selina Phillips, Senior Brand Director for Olay Body. “We continue to elevate the body care category by offering curated solutions to transform skin, no matter the skin type, so women can feel fearless in their skin.”

The Cleansing & Renewing Body Care Duo was inspired by Olay’s skincare line and is infused with super ingredient retinol. The Retinol Body Wash improves skin 3X better than the leading body wash* and transforms skin from dry and stressed to bright and smooth. The Rinse-Off Body Conditioner with retinol is a sheer conditioner that provides concentrated moisture that works overnight to help stop dry skin before it starts — and before you even get out of the shower.

The Exfoliating Body Wash Collection gently removes dead skin cells and replenishes skin’s natural moisture barrier to leave skin feeling smooth and renewed. Rich moisture meets advanced exfoliation with these three body wash products that are gentle enough for everyday use. The collection includes the following products:

• Moisturizing with Sugar & Cocoa Butter
• Hydrating with Deep Sea Minerals & Coconut Water
• Revitalizing with Himalayan Salt & Pink Grapefruit

Olay’s body skin experts partnered with dermatologists to target specific dry skin concerns with the new Dermatologist Designed Collection. Moisturizing ingredients – such as aloe vera, cocoa butter and oat extract – help relieve and visibly improve skin, leaving it strong and healthy with every shower. With products that target itchy dry skin, rough dry skin and eczema-prone skin, this collection is also free from parabens, dyes and soap. The body washes are approved by the Skin Health Alliance, and the body wash for eczema-prone skin has also been awarded the Seal of Acceptance^TM from the National Eczema Association. The collection includes the following products:

• Body Wash for Itchy Dry Skin with Aloe Vera
• Body Wash for Eczema Prone Skin with Oat Extract
• Body Wash for Rough Dry Skin with Cocoa Butter
• Rinse-Off Body Conditioner for Rough Dry Skin with Cocoa Butter

“I love that the new Olay Body Premium Collections feature petrolatum, which is the #1 dermatologist-recommended moisturizing ingredient,” said board-certified dermatologist Dr. Sheila Farhang. “As a dermatologist I’m particularly excited about Olay’s new Dermatologist Designed Collection since many of my patients experience challenges with rough, dry or itchy skin, as well as eczema, and I know they will benefit from products that address these specific dry skin concerns. I’m proud to partner with Olay Body on such a well-designed collection and I’m excited to introduce it to my patients.”

The three new Olay Body Premium Collections are available at mass retailers nationwide. For more information, visit olay.com.

About Olay

Olay is a worldwide leader in skincare and has been trusted by women for over 65 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women's changing needs and offer products backed by superior science that meets those needs. Female consumers have come to expect this superior product performance from Olay, as it brings healthy looking, beautiful skin to more than 80 million women on five continents.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

*based on 12-day clinical moisture retention data