Circle K Becomes One Stop Shop for Customers to Get Energized This Spring

The global convenience store chain will offer the new, limited-edition Red Bull Coconut Edition Sugarfree flavor at all locations nationwide

LAVAL, Québec--()--Beginning March 30th, consumers nationwide will now have the option to enjoy the exotic coconut and berry essence within the Red Bull Coconut Edition Sugarfree flavor, a convenience store exclusive to Alimentation Couche-Tard Inc. (“Couche-Tard” or the “Company”) and its global retail chain, Circle K.

Whether customers need to fuel up, get some fresh food fast or are craving a quick energy boost, Circle K has their back. Always looking for unique products for its customers, Circle K is proud to add another special flavor to their Red Bull repertoire at their locations across the country.

“Currently, Red Bull makes up a large amount of Circle K energy drink offerings, and this exclusive new flavor further proves that we are a primary destination for all things energy. Continuing to partner with major brands and provide our customers with an exciting and innovative spread of products is a top priority for our company,” says Alicia Mowder, Head of US Marketing at Circle K.

As America gets into the routine of daylight saving time, many people are looking for energy options to start their day. Whether it’s a fresh ground cup of coffee or a Red Bull, Circle K Stores is here to provide their customers choices they want whether they are working from home, at the office or on the go.

Becki Holmes, MS, RDN, Founder of FoodWit says, “"For many individuals, 75mg of caffeine in a single serve is all that is required to achieve a functional effect. An 8.4 fl oz Red Bull Energy Drink features 80 mg of caffeine, and the new Red Bull Coconut Edition Sugarfree offers the benefits of caffeine without the sugar."

Red Bull Coconut Edition Sugarfree is available in Red Bull Energy Drink’s signature 8.4 fl oz and 12 fl oz can at all Circle K stores nationwide for a limited time.

About Alimentation Couche-Tard Inc.

Couche-Tard is the leader in the Canadian convenience store industry. Circle K is its global brand outside of Quebec, Canada. Couche-Tard is a global leader in convenience and fuel retail, operating in 26 countries and territories, with more than 14,200 stores, of which approximately 10,800 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is the largest independent convenience store operator in terms of the number of company-operated stores in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong. Approximately 135,000 people are employed throughout its network.

For more information on Alimentation Couche-Tard Inc. or to consult its Unaudited Interim Condensed Consolidated Financial Statements and Management Discussion and Analysis, please visit:


Caroline Resnick
BCW for Circle K

Release Summary

Circle K/Red Bull Sugarfree Coconut

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Caroline Resnick
BCW for Circle K