Mechanix Wear Announces Agreement to Become Official Work Glove of Professional Bull Riders

Multi-year partnership includes content series that highlights exclusive behind-the-scenes PBR stories and the best rides of the week

VALENCIA, Calif.--(BUSINESS WIRE)--Mechanix Wear, the leader in high-performance hand protection, and Professional Bull Riders (PBR), the world’s biggest stage for professional bull riding, announced today a multi-year agreement that makes Mechanix Wear the Official Work Glove of the PBR. The brand also becomes an Official Partner of the PBR and PBR Unleash The Beast, the organization’s premier series.

“The Mechanix Wear and Professional Bull Riders brands are both synonymous with durability and performance,” said Michael Hale, CEO of Mechanix Wear. “This partnership allows us to leverage our innovative material technology to protect hard-working hands in the arena and beyond.”

Through the multi-year partnership, Mechanix Wear will equip those inside the arena, including the bull fighters protecting the riders, the gateman, latchman, and other members of the PBR arena operations and production crews, with gloves from its Durahide™ line, which are built with abrasion resistance performance leather, the ultimate tool for hardworking PBR hands.

Mechanix Wear and PBR will also launch two new social media content series for fans. The first series, Mechanix of the Ride, debuting later this month, will focus on reviewing the best ride of the weekend with analysis from PBR broadcasters. The second series, currently in development, will provide an exclusive behind-the-scenes look at the work involved to bring the PBR Unleash The Beast tour to life.

“This partnership will equip PBR and our teams with the high-performance hand protection needed to run events at the highest level on a weekly basis,” said Josh Baker, PBR SVP of Corporate Partnerships. “In addition to protecting the hardest-working hands in sports, our work with Mechanix Wear to develop unique and exclusive content will deepen fans’ understanding of our sport and showcase the men and women who contribute to its success.”

Mechanix Wear debuted its Original® glove at the 1991 Daytona 500 and has since extended beyond automotive applications into industries including commercial, hardware, farm and fleet. Now celebrating its 30-year anniversary, Mechanix Wear continues to roll out a full slate of products that deliver the superior fit, feel and function needed to provide protection to the PBR circuit at events through 2024.

Visit www.mechanix.com for more information.

About Mechanix Wear

Since the debut of the Original® work glove at the 1991 Daytona 500, Mechanix Wear has built a reputation as the leader in automotive, construction, industrial, and tactical hand protection.

Our mission is to look beyond conventional ideas and continually innovate the most advanced gloves for working hands. The Tool That Fits Like a Glove®

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About Professional Bull Riders

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast Tour (UTB), which features the Top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media.