Global Clickstream Analytics Market (2021 to 2026) - Growth, Trends, COVID-19 Impact, and Forecasts - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Clickstream Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)" report has been added to ResearchAndMarkets.com's offering.

The Clickstream Analytics Market was valued at USD 947.65 million in 2020 and is expected to reach USD 2157.90 billion by 2026, at a CAGR of 14.7% over the forecast period 2021 - 2026.

As the population is inclining towards e-commerce and digital revolution is underway, companies are adopting clickstream analytics solutions to track customer's online journey and provide customized offering.

Companies Mentioned

• Adobe Systems Incorporated
• Oracle Corporation
• Google LLC
• IBM Corporation
• Microsoft Corporation
• SAP SE
• Connexity inc.
• Hewlett Packard Enterprise
• Jumpshot Inc.
• Splunk Inc.
• Talend, Inc.
• Verto Analytics Inc.
• WebTrends Corporation
• Vlocity, Inc.

Key Market Trends

Retail Industry to Dominate the Market

• To stay competitive in the growing e-commerce market and to address customer requirements and behavior there is a greater demand for clickstream analytics to analyze the behavior of users of a web site, segment the site traffic and gather data based on user attributes, including demographic data and purchase history.
• Various customer tendencies are often measured by some standard metrics like their visit durations, search terms, ISPs, countries, browsers, etc. The process can enable a company to know what visitors are thinking about.
• Salesforce predicted in 2018 that more purchases will be made with mobile phones during the holiday season than any other devices. Thus clickstream analytics is expected to grow for smartphones segment.

Asia-Pacific to Witness the Highest Growth

• Asia is a major player in the changing retail landscape due to rise in e-commerce startups.
• China leads the e-commerce market with Alibaba recently opening a pop-up store in Australia and reflecting the 'phygital' trend towards digitally-enhanced offline experiences. Clickstream analytics will help to measure the success of such initiatives.
• The APAC region is diverse and unique and made up numerous different cultures, traditions, and languages and a complex digital landscape. In order to be successful, brands need to be aware of these differences and adapt their marketing strategies accordingly. To contribute in the same, clickstream technologies will analyze customer's behaviour and help brands personalise offerings for each customer.

Key Topics Covered:

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview

4.2 Introduction to Market Drivers and Restraints

4.3 Market Drivers

4.3.1 Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints is Encouraging the Market Growth

4.4 Market Restraints

4.4.1 Data Privacy Laws are Limiting the Market Growth

4.5 Industry Attractiveness - Porter's Five Force Analysis

4.5.1 Threat of New Entrants

4.5.2 Bargaining Power of Buyers/Consumers

4.5.3 Bargaining Power of Suppliers

4.5.4 Threat of Substitute Products

4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

5.1 By Offering

5.1.1 Software

5.1.2 Services

5.2 By Application

5.2.1 Click Path Optimization

5.2.2 Website/Application Optimization

5.2.3 Customer Analysis

5.3 By End-user Industry

5.3.1 Retail

5.3.2 Media & Entertainment

5.3.3 Telecom & IT

5.3.4 BFSI

5.3.5 Transport & Logistics

5.3.6 Energy & Utilities

5.4 Geography

5.4.1 North America

5.4.2 Europe

5.4.3 Asia-Pacific

5.4.4 Latin America

5.4.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/710x7o