AppsFlyer Ranked #1 Best Marketing Product by G2

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, ranked #1 in G2.com’s 'Top 100 Best Marketing Products' list for 2021. AppsFlyer was also named to six additional “Top 100” lists in G2’s annual rankings, including ‘Best fastest growing products’, ‘Highest satisfaction’, ‘Best software products’, and ‘Best enterprise products’.

“We’re humbled and honored by G2’s acknowledgement, which is an incredible result of our customer-obsessed culture,” said Oren Kaniel, CEO and Co-Founder, AppsFlyer. “Our mission has always been to represent the app developers, the ecosystem, and ultimately the end users to maximize their privacy and experience. Being independent and unbiased have been our core principles in achieving that mission from day one, both of which have been validated time and time again. Choosing a marketing measurement partner is a critical decision, especially during such uncertain times for the world and the marketing ecosystem. We’re proud to be a reliable constant for marketers and app developers, and we thank them for their continued trust and recognition.”

"This isn't a subjective list based on a few peoples' opinions," explains G2 CEO, Godard Abel. "With the highest traffic and engagement, largest selection of product and services, and highest quality data, G2 analyzes more than 4 million data points to determine which products and companies make the list."

G2’s complete ‘Best Of’ lists are available at g2.com/best . The evaluation period for G2’s ‘Best Of 2021’ rankings is January 1, 2020, to December 31, 2020, and scores reflect only data from reviews left during that time. The full methodology is available visit, https://research.g2.com/g2-scoring-methodologies.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.