Datacubed Health Names New Chief Commercial Officer to Meet Increased Trial Demand

Kirk McPoyle will lead expanded commercial team to drive strategy, performance, and growth

NEW YORK--()--Datacubed Health (“Datacubed”), the pioneer in behavioral science-backed patient engagement solutions, announced today the appointment of Kirk McPoyle as the Chief Commercial Officer. Datacubed provides electronic clinical outcomes assessments (“eCOA”) for patients participating in clinical trials. Its eCOA SaaS platform, driven by behavioral science, creates frictionless experiences for patients and seamless data collection throughout a clinical study and has shown patient retention and compliance rates of 90%, far above the industry average.

McPoyle will lead a recently expanded commercial team, driving the strategy, performance, and direction of the team. Prior to Datacubed Health, he spent four years at Clinical Ink as Chief Commercial Officer and held previous leadership positions at Acurian, IQVIA (formerly IMS Health) and TAP Pharmaceuticals. At Datacubed, McPoyle will lead a field team, oversee customers’ interface with Datacubed’s Linkt solution, and ensure company functions align with commercial objectives. The expanded commercial team includes experienced executives with significant clinical, operational, and organizational expertise. These recent additions bolster the company’s ability to provide clinical leaders in life sciences with a single platform for data capture, patient engagement, decentralized trials and eConsent, and meet increased clinical trial demand.

“I am thrilled to join the Datacubed team and be part of a company offering a highly differentiated solution that brings both great quality and value to customers when it comes to patients’ retention and compliance,” said McPoyle. “Now more than ever we can appreciate how critical it is that clinical trials operate as efficiently and effectively as possible.”

Following a recent capital raise in late 2020, Datacubed continues to grow and work with new partners, including leading pharmaceutical companies, with exciting new deals closed as recently as Q4.

“We are excited to welcome Kirk and our other industry leaders to the team,” said Brett Kleger, Datacubed Health CEO. “These new team members bring rich industry experience to important roles at Datacubed Health and will be critical to driving our future growth and innovation. Their leadership is instrumental as we continue to recruit for top talent in the industry.”

For more information on careers at Datacubed, please visit,

About Datacubed

Datacubed Health (“Datacubed”) is a pioneering technology company making better science and healthier communities a reality. Datacubed applies individualized solutions for the capture of active and passive data for engagement with patients in in-person, hybrid or fully virtual clinical studies. Focusing on healthcare and life sciences, they offer software and services driven by behavioral science to improve patient retention and compliance, resulting in better data and positive health outcomes. For more information, please visit


Marley Vawter

Release Summary

Datacubed Health, a SaaS platform to improve patient engagement in clinical trials, names Kirk McPoyle new Chief Commercial Officer


Marley Vawter