PLANTATION, Fla.--(BUSINESS WIRE)--Air Around the Clock, South Florida’s leading AC sales and service company, has officially retained Lipof & McGee Advertising as Agency of Record for the company’s marketing needs. Effective immediately, Lipof & McGee Advertising will handle all marketing strategy, media planning and placement, creative, digital and social media services for the AC sales and service company.
“The residential air conditioning industry in South Florida is more competitive than ever. It’s critical that we effectively tell consumers why we are their number one choice for value and service with their home AC units,” says Air Around the Clock President, Eric Pereira. “Air Around the Clock continues to be the market leader. Our buying power and size ensures we get the lowest prices, which means the best value for homeowners. With the help of Lipof & McGee, we will continue to communicate this cohesive, consistent message across all platforms to continue our growth and success.”
Air Around the Clock Operations Manager, Mike Lang, adds, “Our company is continuing to look for something as innovative as the 'Your Wife is Hot. Better get your A/C fixed' campaign, which has been successful for us many years. The AC market in Florida is very competitive and it important we continue to stand out to customers.”
Lipof & McGee Advertising is the first advertising agency that Air Around the Clock will have worked with in the company’s 30-year history. The agency will work to improve Air Around the Clock’s message, media buys and tracking systems to work to immediately improve marketing ROI, and to help further grow Air Around the Clock’s customer base. Lipof & McGee will look at new opportunities in traditional media formats including billboards, and also look at expanding the company’s exposure online.
About Lipof & McGee Advertising
Since 1996, Lipof & McGee Advertising has helped grow many of South Florida’s well-known brands including BrandsMart USA, Flanigan’s, Pet Supermarket, Storm Tight Windows and multiple automotive dealerships and law firms. The team specializes in using TV, radio and digital advertising to deliver RESULTS for clients and keep partnerships thriving for long periods of time. Lipof & McGee Advertising is located at 8030 Peters Road, Suite D100 in Plantation, Florida and can be found online at www.LipofMcGee.com
About Air Around the Clock
Air Around the Clock provides AC repair, sales and service to residents and businesses in North Miami-Dade, Broward, Palm Beach, Martin, Port St. Lucie and Indian River Counties, with offices in Sunrise and Palm City, Florida. The company has always offered cost-effective air conditioning, cooling and HVAC repair, service and maintenance programs. Air Around the Clock’s service team provides repair and maintenance services for air conditioners regardless of their brand or type, and is the number one Rheem and American Standard dealer in the country. The company was founded over 30 years ago and has over 120 trucks on the road today. More info can be found at www.ATCAir.com