NEW YORK--(BUSINESS WIRE)--Triton Digital®, the global technology and services provider to the online audio and podcast industry, announced today that Cisneros Interactive, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, has selected Triton Digital to power the management and monetization of the podcast and on-demand content within their podcast network, Audio.Ad Podcasts.
Through this partnership, Cisneros Interactive will utilize Triton’s podcast management platform, Omny Studio, to manage, distribute, and measure the performance of the over 100 shows within Audio.ad Podcasts. Additionally, Cisneros Interactive will leverage Triton’s programmatic audio marketplace and audio SSP to support their monetization goals, making their podcast inventory available to media buyers around the world through open and private marketplace deals.
“With a highly knowledgeable team and suite of continuously innovated podcast management and monetization tools, Triton Digital is the perfect partner to serve as the backbone to our podcast network,” Carlos Cordoba, Head of Audio Advertising at Cisneros Interactive. “We are proud to be working with Triton, and look forward to the growth and scale that their technology and support will undoubtedly enable.”
“We are pleased to partner with Cisneros Interactive, and to provide them with the podcast management and monetization tools they need to power Audio.Ad Podcasts,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are confident that the Audio.Ad Podcast Network will meaningfully contribute to the growth of the podcast industry in both the US and Latin America, and look forward to supporting them with best-in-class technology and support.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
Audio.Ad, part of Cisneros Interactive, is the first digital audio advertising company in Latin America and the Hispanic market in the US, which allows advertisers to impact with audio spots and other digital formats audiences that consumes online radio and streaming audio services.