ATLANTA--(BUSINESS WIRE)--After relaunching just earlier this year, Afro Sheen continues to set the standard for haircare innovation. Named among the best and boldest in the beauty industry, Afro Sheen has won the 2020 ELLE Future of Beauty Award for its iconic Glow Up Shine Spray. Lauded for its environmentally conscious design and continuous spray, the Afro Sheen Glow Up Shine Spray delivers superior shine for the perfect finishing touch to any style. The award is a major achievement for Afro Sheen, whose name has become synonymous with excellence for coarse, kinky, and tightly curled hair types.
A modern take on the brand’s classic sheen spray, the Afro Sheen Glow Up Shine Spray polishes the hair with a brilliant sheen for a healthy, happy look. The spray is formulated with Coconut Oil, Sweet Almond Oil and Grapeseed Oil to penetrate deeply into hair strands, strengthening hair from within, minimizing breakage, and moisturizing without that weighed down, greasy feeling. Additionally, the air-powered, non-aerosol packaging delivers a fine, continuous mist, which is easy to control and much gentler on the environment than harsh alternatives. First introduced in 2019, the ELLE Future of Beauty Awards were created to recognize the most exciting innovations industry wide in skin, hair, makeup products and body treatments. To be acknowledged with this award is a momentous celebration of Afro Sheen’s ongoing commitment to superior haircare and exemplary product design.
“We are honored to be recognized for our commitment to innovation as we pride ourselves on offering our consumers superior quality and formulations that matter,” said Jazzmene Ford, Afro Sheen’s Brand Manager. “As our consumer evolves, we want to meet him and her at every level. It’s our pleasure to introduce unique products and ideal to the category that will further elevate the future of beauty.”
The Afro Sheen Glow Up Shine Spray is one of nine newly formulated products, all crafted with high-quality ingredients and topped with the irresistible scent of Sultry Oud designed for hold, hydration, shine, and definition:
- Afro Sheen Glow Up Shine Spray – ($7.99; 6 oz) Reminiscent of our iconic original sheen spray, the Afro Sheen Glow Up Shine Spray finishes any style with a healthy shine. Packaged in an airless pump, this spray gives a fine, continuous mist that is gentler on the environment than traditional hair sprays.
- Afro Sheen Lush ‘Fro Butter – ($7.99; 4 oz) This multipurpose ‘fro butter nourishes, hydrates, softens, and adds shine to hair, scalp, and beards. Perfect for conditioning hair from dry and brittle to soft and supple.
- Afro Sheen Texture Setting Cream Gel – ($7.99; 12 oz) This unique cream-gel hybrid enhances your natural coil and curl pattern providing superior hydration, curl definition, and shine. Gives a long-lasting hold with no flakes.
- Afro Sheen Crown Defining Curl Cream – ($7.99; 12 oz) No matter your hair pattern, define your curls and kinks for any type of style. This curl defining cream helps bring the most out of your crown with a non-greasy formula that defines and hydrates. Perfect for twist-outs, braid-outs, finger coils, rod sets, and wash and go’s.
- Afro Sheen Slick Back Cream Styler – ($7.99; 6 oz) This non-greasy, non-flaking cream styler is developed to smooth the hairline for sleek styles. Great for holding down flyaways and slicking back the hair into buns, ponytails, top knots, afro puffs, and more.
- Afro Sheen Texture Flexing Foam – ($7.99; 8.5 oz) Great for wet and dry sets, twist-outs, and rod sets, this texture foam defines and sets hair, adding shine and conditioning all in one step.
- Afro Sheen Velvet Flow 4-IN-1 Leave-In Spray – ($7.99; 8 oz) This leave-in conditioner works as a detangler and curl refresher, moisturizing curls and coils and protecting against heat.
- Afro Sheen ‘Fro Out Blow Out Spray – ($7.99; 6 oz) This heat-protectant comes packed with keratin aminos to smooth and add brilliant shine to textured hair while protecting against heat damage.
- Afro Sheen 3-IN-1 Nourishing Oil – ($7.99; 6 oz) Exclusive to Walgreens only, the Afro Sheen 3-IN-1 Nourishing Oil works as a treatment for hair, scalp, and beards.
A leader in quality haircare, Afro Sheen humbly accepts the 2020 ELLE Future of Beauty Award and renews its promise of evolution, innovation, and customer care. Afro Sheen products are available at top retailers including Walmart, Sally Beauty and Amazon.com.