Global Digital Signage Market Trends, Share, Size, Growth, Opportunity and Forecasts, 2014-2019 & 2020-2025 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The global digital signage market grew at a CAGR of around 7% during 2014-2019. Looking forward, the global digital signage market to continue its moderate growth during the next five years.

Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player.

It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities.

Rapid digitalization, along with the increasing demand for effective advertisement tools, is one of the key factors driving the growth of the market. Furthermore, widespread utilization of electronic large-screen displays in various industrial sectors, such as retail, hospitality, entertainment, banking, healthcare, education and transport, is stimulating the market growth. For instance, in the banking sector, digital signages are used in automated teller machines (ATMs) and e-banking centers to display motion messages, digitalized promotion of products and remote content updating and management.

Additionally, various technological advancements, such as the integration of biometric technology with digital signage products, are acting as other growth-inducing factors. In line with this, modern product variants are equipped with gaze trackers and heat path trackers that locate the area that is attracting the most consumers, thereby enabling organizations to monitor consumer behavior and gaining meaningful insights.

Other factors, including improvements in the LCD/LED technologies, along with increasing expenditures on brand promotions and advertisements, are anticipated to drive the market further.

The competitive landscape of the industry has also been examined with some of the key players being BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony.

Key Questions Answered in This Report:

• How has the global digital signage market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global digital signage market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the component?
• What is the breakup of the market based on the technology?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the location?
• What is the breakup of the market based on the size?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global digital signage market and who are the key players?
• What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.4 Market Estimation

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Digital Signage Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Forecast

6 Market Breakup by Type

6.1 Video Walls

6.2 Video Screen

6.3 Transparent LED Screen

6.4 Digital Poster

6.5 Kiosks

6.6 Others

7 Market Breakup by Component

7.1 Hardware

7.2 Software

7.3 Service

8 Market Breakup by Technology

8.1 LCD/LED

8.2 Projection

8.3 Others

9 Market Breakup by Application

9.1 Retail

9.2 Hospitality

9.3 Entertainment

9.4 Stadiums and Playgrounds

9.5 Corporate

9.6 Banking

9.7 Healthcare

9.8 Education

9.9 Transport

9.10 Others

10 Market Breakup by Location

10.1 Indoor

10.2 Outdoor

11 Market Breakup by Size

11.1 Below 32 Inches

11.2 32 to 52 Inches

11.3 More than 52 Inches

12 Market Breakup by Region

13 SWOT Analysis

13.1 Overview

13.2 Strengths

13.3 Weaknesses

13.4 Opportunities

13.5 Threats

14 Value Chain Analysis

15 Price Analysis

16 Porters Five Forces Analysis

17 Price Analysis

18 Competitive Landscape

18.1 Market Structure

18.2 Key Players

18.3 Profiles of Key Players

• BARCO
• Leyard Optoelectronic (Planar)
• LG Electronics
• Panasonic
• Samsung Electronics
• Shanghai Goodview Electronics
• Sharp (Foxconn Group)
• Sony

For more information about this report visit https://www.researchandmarkets.com/r/ipb7g1