Dragon Seats Heated Benches Enhance 2020 L.L. Bean Northern Lights Experience

L.L. Bean, in Partnership with Mastercard, Select Dragon Seats to Offer Warm, Customized Outdoor Solution for Annual Holiday Event

FREEPORT, Maine--(BUSINESS WIRE)--Dragon Seats™ has signed an exclusive agreement with L.L. Bean, in partnership with Mastercard, to bring extra warmth to its annual Northern Lights Experience in a safe, comfortable and socially distant way through six fully customized, heated benches for the duration of the holiday event through January.

The Northern Lights Experience, located at L.L. Bean’s flagship store in Freeport, ME, is taking every precaution to keep guests safe as they enjoy the annual holiday event. Dragon Seats’ heated benches allow patrons to take in the spectacular musical holiday light show or simply rest on a comfortable, warm bench. These benches, placed throughout Discovery Park will keep patron’s spirits up and their bodies warm all day from 8 a.m. to 9 p.m. ET.

“We’re incredibly proud to help a premier set of companies in L.L. Bean and Mastercard put on a wonderful holiday spectacle that is also safe and socially distant,” remarked Frank Floyd, President and CEO of Dragon Seats. “Our heated benches offer a warm and comfortable outdoor solution no matter the temperature, and we’re confident that guests will enjoy the benches and all that L.L. Bean and Mastercard have to offer,” Floyd finished.

“There are so many things to do and see at Northern Lights, and we’ve created a new, socially distanced version of our favorite winter tradition. In partnership with Dragon Seats, we will deliver plenty of cheer with incredibly warm, customized and cozy benches to keep our customers outside and happy,” said Kelly Warsky, Sr. Manager, Brand Experience for L.L. Bean.

Alongside the L.L. Bean Northern Lights Experience, Dragon Seats heated and cooling benches can also be found on the sidelines of over 19 NFL member clubs and 50 NCAA schools. Dragon Seats are also used at ski resorts across the country, including Jackson Hole Mountain Resort. Their heated benches have been turned to by corporations, sports teams and more to provide a warm and alternative outdoor solution for 2020.

To learn more about Dragon Seats and their patented heating and cooling technology please click here. Dragon Seats can also be found on Twitter, LinkedIn, Facebook and Instagram. To follow along with the conversation use the hashtag #BeanOutsider and visit L.L. Bean’s instagram here or Mastercard’s here.

About Dragon Seats™:

Based in Cleveland, Ohio, with satellite offices in New York City and south Florida, Bourne Creation Inc. dba “Dragon Seats™” started as the sideline heat and bench provider for the Cleveland Browns in 2001 and now has an almost 20-year track record providing safety, performance and comfort to athletes across the NFL, NCAA and other leagues. The company’s patented heated and cooling bench technology has helped it become the #1 bench in sports. Dragon Seats™ can be found on the sidelines of 19 NFL Member Clubs, 50 NCAA Division I football programs, and most recently baseball dugouts and ski resorts. In total Dragon Seats™ provides over 400 benches in 75 locations across the United States at all levels of competition. To learn more click here: www.dragonseats.com.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. L.L.Bean operates 54 stores in 19 states across the United States, along with 25 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, and Instagram.