AppSmart Acquires MicroCorp

Acquisition scales expansion and best-in-class advisor experience

SAN FRANCISCO--(BUSINESS WIRE)--AppSmart®, the leading source to find, buy, and manage all business technology services, announced today that it acquired MicroCorp, a leading national master agent for telecommunications, data center, security and cloud services, as part of its commitment to strategic expansion.

Headquartered in Atlanta, MicroCorp represents a large national partner network, differentiated by its Ultimate Partner Experience – a unique blend of people and tools built on an innovative proprietary technology platform that provides self-service access to data and content from anywhere and at any time. MicroCorp’s financial strength and commitment to solid provider contracts has made it a safe and dependable master agent that protects its partners’ recurring commission streams.

Effective immediately, MicroCorp becomes an AppSmart company. In joining AppSmart, MicroCorp brings over 30 years of experience, financial strength and commitment to enhancing the advisor experience with best-of-breed technologies. With AppSmart’s unique provider portfolio and focus on providing the best advisor experience through automated tools, and MicroCorp’s proprietary technology platform, the acquisition strengthens AppSmart as one of the largest telecommunications Master Agents in the United States.

“Bringing MicroCorp into the AppSmart family is a testament to AppSmart’s innovation and commitment to delivering a differentiated experience for technology advisors,” said Renee Bergeron, Senior Vice President & General Manager, AppSmart. “The longevity and breadth of experience in the MicroCorp team is unparalleled and together our teams will drive a premier experience for advisors.”

“For over three decades, we’ve been a trusted resource for our partners’ business transformation through the power of recurring revenue streams,” said Karin Fields, CEO, MicroCorp. “We strongly align with AppSmart’s technology-driven vision and advisor-first culture and are delighted to join the AppSmart family in working to improve and automate experiences for advisors.”

MicroCorp is the latest acquisition to be integrated with AppSmart, joining CNSG, Telegration and World Telecom Group (WTG). By combining the digital transformation expertise of top channel leaders with best-in-class technology that's purpose-built for advisors and with the most diverse catalog of solutions, AppSmart is giving customers Smart Access for every business technology need, including cloud, connectivity, IoT (mobility/energy), services and support.

About AppSmart

AppSmart is the #1 marketplace in the world to find, buy and manage all business technology services including connectivity, wireless/mobility, software, infrastructure, energy, managed services, and devices. Thousands of organizations of all sizes and in all sectors, including retail, healthcare, hospitality, manufacturing, banking, education and more, trust AppSmart and our network of Technology Advisors to help them make smarter technology decisions. AppSmart sells services exclusively through our vast network of vendor-agnostic AppSmart Technology Advisors.