GE Current, a Daintree company, Expands Horticulture Distribution Network to Support Indoor Growers Across Eurasia

New partners will offer best-in-class Lucalox® HPS and Arize™ LEDs to greenhouse growers, including the medicinal cannabis market

LONDON--(BUSINESS WIRE)--GE Current, a Daintree company, has signed three new distribution partnership agreements with Agro Top Garden, Helle-tech Oy and Vitro HTS to make its full Lucalox® HPS and Arize™ LED portfolio available to more greenhouse growers across Europe and Asia. The deals inked will provide growers focusing on horticulture, floriculture and the burgeoning medicinal cannabis market, with easier access to leading lighting technologies, whether they rely on traditional HPS or are looking to transition over to low-energy LEDs to meet net-zero carbon goals.

Malcolm Yare, Business Development Manager for Horticulture at Current, commented, “There are all sorts of variables that combine to create the most productive greenhouse environment, from location and surrounding geography, to weather patterns and the type of crop grown. We want to ensure that greenhouse growers have access to the perfect lighting for their unique set-up. By expanding our network of distribution partners, we can ensure that growers receive expert, localised advice and support to ensure that they get the right Current system to maximise their yields and grow their businesses.”

Agro Top Garden is now the exclusive European distributor of Current’s Lucalox® HPS lighting to the medicinal plant market, as well as being a master distributor of the company’s Arize™ LED portfolio. With a depth of broad horticultural experience, Agro Top Garden advises customers on the best growing media and fertilisers for their flowering plants. Now, with Current’s broad portfolio at its disposal, the company will also be able to advise cannabis growers on the most appropriate, low-energy lighting technology to nurture high-quality, abundant harvests every time.

Based in Finland, Helle-Tech Oy provides a range of greenhouse products, up to complete turn-key installations. With more than 30 years’ team experience in building greenhouses all over Europe and Russia, Helle-Tech Oy partners with its customers throughout every stage of planning and installation, followed by close support and counsel, in order to maximise the potential of each greenhouse. With more growers looking to reduce their energy bills and carbon footprint, Helle-Tech Oy is expecting to guide many more customers through the transition from HPS to LED lighting in 2021, working with Current’s lighting experts to maintain yields and income throughout the process.

Vitro HTS is based at the heart of Eurasia, in Antalya, Turkey, and is focused on supporting growers across Turkey, Georgia, Armenia and Azerbaijan. With new investments in horticulture and floriculture across the region, Vitro HTS is ideally positioned to support new market entrants and existing growers with Current’s state-of-the-art lighting systems that reduce energy consumption and costs, whilst boosting revenue.

Current’s Lucalox® and Arize™ lighting solutions are available now. Customers can contact their local distribution partner for more information and advice on the best Current solution for their individual greenhouse set-up.

About GE Current, a Daintree company:

Current enhances commercial, industrial, city and specialty applications with advanced lighting and intelligent controls. Working with our partners, we deliver the best possible outcomes for our customers.

Current harnesses the power of light to enable never-before-possible methods of farming, ushering in a new era of agriculture. We aim to build a world where growers can produce higher yields, cultivate with greater precision, and grow sustainably, locally and year-round to fuel a brighter future. For more information, visit http://www.gecurrent.com/eu/horticulture.

Partner Links:

• Agro Top Garden: https://agrotopgarden.de/
• Helle-Tech Oy: http://www.helle-tech.fi/en/
• Vitro HTS: http://www.vitrohts.com/