-

Strategy Analytics: Highest Ever Samsung Smart TV Sales Push Global Tizen OS Base to 155 Million

Strong Recovery in Global Connected TV Device Market As Consumers Turn To Home Entertainment

BOSTON--(BUSINESS WIRE)--Samsung sold 11.8 million smart TVs worldwide in Q3 2020, the best ever quarter by Samsung or any other vendor, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. Samsung’s Q3 performance means that there are now more than 155 million Tizen OS smart TVs in use around the world, an increase of 23% in the past year. The global market for connected TV devices as a whole (including smart TVs, media streamers and games consoles) reached 81.3 million units in Q3, an increase of 19% year-on-year, representing a strong recovery after two quarters of flat or declining sales during the peak of the COVID-19 pandemic. Smart TVs and media streamers each performed well, while sales of TV games consoles also began to increase again after several quarters of decline. Strategy Analytics predicts that connected TV device sales in 2020 overall will finish 7% higher than in 2019, demonstrating the consistently strong appeal of innovative home entertainment technologies in spite of this year’s tough economic conditions.

According to the report, Samsung is now focusing on monetizing its fast-growing Tizen OS TV streaming platform to advertisers and content providers. The company has been promoting the platform heavily in recent months as it seeks to gain leadership in the connected TV advertising space, one of the fastest growing segments of the video advertising business. According to Strategy Analytics’ research, Tizen OS is the largest TV streaming platform worldwide, accounting for 12.5% of Connected TV devices in use. The next largest platforms are LG’s WebOS, Sony PlayStation, Roku TV OS, Amazon’s Fire TV OS and Google’s Android TV.

“Samsung’s success in building Tizen as a global TV streaming platform bodes well for the company’s new revenue streams,” suggests Michael Goodman, Director, TV & Media Strategies. “Content providers and advertisers are keen to benefit from the rapidly growing audience for connected TV services as increasing numbers of viewers switch away from traditional pay TV and broadcast platforms.”

“By the end of this year nearly 1.3 billion connected TV devices will be in use worldwide, notes David Watkins, Director, TV Streaming Platforms. “Samsung’s success in smart TVs means that it will retain its leadership position for some time. The multi-way battle between Samsung, LG, Sony, Amazon, Roku and Google will shape the way TV is viewed over the coming decade.”

About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.
#SA_Media&Services

For more information about Strategy Analytics
TV Streaming Platforms
TV & Media Strategies

Contacts

David Watkins, +33 153 409 952, dwatkins@strategyanalytics.com
Michael Goodman, +1 617 614 0769, mgoodman@strategyanalytics.com
David Mercer, +44 1908 423 610, dmercer@strategyanalytics.com

STRATEGY ANALYTICS, INC.

Details
Headquarters: Needham, MA
CEO: Harvey Cohen
Employees: 100+
Organization: PRI

Release Versions

Contacts

David Watkins, +33 153 409 952, dwatkins@strategyanalytics.com
Michael Goodman, +1 617 614 0769, mgoodman@strategyanalytics.com
David Mercer, +44 1908 423 610, dmercer@strategyanalytics.com

Social Media Profiles
More News From STRATEGY ANALYTICS, INC.

TechInsights: Leading Analysts to Participate in MWC Barcelona 2023

BOSTON--(BUSINESS WIRE)--TechInsights’ market and technology analysts will be on-site at GSMA Mobile World Congress (MWC) in Barcelona, Spain, from February 27 to March 2, 2023. The team will be conducting meetings with clients and prospects, moderating conference sessions, attending briefings, and providing media interviews. The analyst team spans the entire ecosystem from semiconductors to end devices covering wrist worn to handheld to automobile form factors. Philip Kendall (CSP Growth Strat...

Strategy Analytics: As Automotive Camera Demand Increases, So Does Performance Requirements

BOSTON--(BUSINESS WIRE)--In the 2022 BMW 3-Series sedan, the new Mobileye EyeQ5 Mid chip was deployed with a single monocular front windshield camera with an 8 MP image sensor and a wide 120-degree Field-of-View. It signaled the end of the Mobileye Tri-Focal camera module with three separate cameras with lower resolutions and different Fields-of-View. The latest Strategy Analytics Autonomous Vehicle Service (AVS) report, Automotive Cameras: More Demand, More Performance, analyzes the latest tre...

Strategy Analytics: Premium Tier Drives 5G Baseband Revenue in Q2 2022

BOSTON--(BUSINESS WIRE)--The global cellular baseband processor market grew 19 percent to $8.7 billion in Q2 2022, according to Strategy Analytics' Handset Component Technologies (HCT) service report. According to this Strategy Analytics' Handset Component Technologies (HCT) research report, "Baseband Market Share Tracker Q2 2022: Qualcomm and Unisoc Post Robust Revenue Growth," Qualcomm, MediaTek, Samsung LSI, Unisoc and Intel captured the top-five revenue share rankings in the baseband market...
Back to Newsroom