TrueCar Selects Imply Cloud as Their Self-Service Analytics Platform

Leading automotive digital marketplace to use analytics to unlock insights from digital interactions, improve services with increased agility, and deliver a higher quality experience

BURLINGAME, Calif.--()--Imply, the leader in self-service analytics, announced today that TrueCar has selected Imply Cloud as their self-service analytics platform. TrueCar is the most efficient and transparent way to find a car. Consumers can use TrueCar to learn what other people paid for a new vehicle of interest in their local area and receive upfront, transactable prices on a specific vehicle on the dealer’s lot. They can also now build many parts of their deal with the dealer online, including loan and lease payments as well as their trade-in. Consumers can also search dealers’ inventories of quality used and certified previously owned (CPO) vehicles with intelligent price ratings and free condition summaries. TrueCar users purchase approximately one million cars from the approximately 15,000 dealers in its network each year.

While TrueCar is a digital native company, it sought a better solution for analyzing real-time clickstream data in order to detect anomalies in user activity. It required lower latency than was available from its existing data warehouse and business intelligence stack. TrueCar was also concerned about the cost of scaling to support analytics on large and growing amounts of streaming data.

TrueCar wanted to detect anomalies and discover insights in real-time while making analytics available not just to analysts, but also to business users in functions as diverse as marketing and finance. They wanted to do this while avoiding the time and risk of building an end-to-end analytics capability from scratch.

TrueCar chose Imply Cloud to help them make their dashboards real-time, detect anomalies, and do so while minimizing engineering and operational overhead. With Imply they intend to unlock insights from digital interaction data from their core services, further empower their data scientists and product teams to improve services with increased agility, deliver a higher quality experience, and ensure they are investing in the right areas of the TrueCar platform.

TrueCar’s data architecture uses Amazon Kinesis and Spark Streaming for data ingestion and preparation, Imply Cloud for analytics and HDFS for deep storage. The Imply analytics engine connects to the Imply Pivot analytics UI to power real-time self-service data applications. It also connects to Tableau to provide executive dashboards.

“TrueCar is harnessing the power of data to personalize the car buying experience for consumers and provide them with transparency and peace of mind around their price and overall deal,” said Travis Patterson, chief revenue officer at Imply. “We are proud to assist them in their data-driven journey by enabling self-service analytics that improve their operational and business intelligence.”

About Imply

Imply, the leader in self-service analytics, transforms how organizations make decisions. Business users, from front-line managers to executives, use Imply to interactively explore petabyte-scale, streaming datasets in order to quickly gain understanding, diagnose issues and take action. Imply’s cloud-native solution includes high-speed ingestion, instant query response, an intuitive drag-and-drop UI, plus enterprise-grade management and security. It integrates with popular message buses, data lakes, data warehouses and business integration tools. Imply has operations in North America, Europe, and Asia Pacific and is backed by Andreesen Horowitz, Khosla Ventures, and Geodesic Capital. For more information visit, please visit

About TrueCar

TrueCar is a leading automotive digital marketplace that enables car buyers to connect to our nationwide network of Certified Dealers. We are building the industry's most personalized and efficient car buying experience as we seek to bring more of the purchasing process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new and used cars – all with a clear view of what's a great deal. When they are ready, TrueCar will enable them to connect with a local Certified Dealer who shares in our belief that truth, transparency and fairness are the foundation of a great car buying experience. As part of our marketplace, TrueCar powers car-buying programs for over 250 leading brands, including AARP, Sam’s Club, and American Express. Nearly half of all new-car buyers engage with TrueCar powered sites, where they buy smarter and drive happier. TrueCar is headquartered in Santa Monica, California, with offices in Austin, Texas and Boston, Massachusetts.

For more information, please visit, and follow us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US toll-free) | Email:


Rick Bilodeau,, +1-415-939-7425

Release Summary

Imply announced that TrueCar has selected Imply Cloud as their self-service analytics platform to unlock insights from digital interaction data.


Rick Bilodeau,, +1-415-939-7425