Urban Air Announces New Franchise Development Incentives

Family entertainment industry market leader continues growth amid COVID-19

DALLAS--()--Urban Air Adventure Park, the world’s preeminent indoor adventure park, today announced a new development incentive program to drive accelerated growth. The “Ultimate Adventure” program applies to new franchisees with multi-unit development agreements.

Urban Air’s new incentive program offers up to $700,000 in incentives with the purchase of three franchise agreements. To qualify for the Ultimate Adventure multi-unit growth program, franchisees must sign a 3-pack franchise agreement prior to December, 31, 2020 and open all three parks within 24 months (18 months for first two and 24 months for the third). The incentives include Attractions Purchase Credits, waived Initial Franchise Fees and Renewal Fee discounts.

“Urban Air had an extraordinary year of industry-leading growth in 2019, and we are proud to continue our expansion across the country despite the current environment, supporting our franchisees as they have reopened while also welcoming new franchise partners into the family,” said Josh Wall, Chief Franchise Officer at Urban Air. “Given the growing demand that we have seen over the last months, we are excited to offer this incentive program to successful multi-unit owners looking to take advantage of the current commercial real estate landscape. Our model is ideal for multi-park owners – which represent half of our current franchise system – and we are relentless in our pursuit of new ways to support our franchisees as they expand their portfolios and continue to reinvest in the Urban Air brand.”

This news comes as Urban Air continues to rapidly expand across the country, opening over 50 parks in 2019, and 18 new locations during the first half of 2020. The company’s pivot to virtual Discovery Days and remote recruitment has continued to fuel franchisee interest, with 11 of this year’s 16 new franchise agreements signed since March. With another 16 parks scheduled to open before year-end, Urban Air will surpass a system wide total of more than 150 open locations.

Ranked #1 in the Entertainment Category by Entrepreneur for two years in a row, Urban Air has become a market leader in the location based entertainment industry. The company has pioneered the indoor adventure park concept over the last 10 years, welcoming over 20 million guests to its parks during a record 2019 and growing to [138] locations nationwide. Urban Air’s first-in-category Endless Play Membership program was just recognized by Franchise Update Media, winning the ‘Most Innovative Use of Technology: Products’ category in the Franchise Innovation Awards.

To learn more about Urban Air’s franchise program and incentives, prospective franchisees can visit www.UrbanAirFranchise.com.

About Urban Air

Urban Air is the preeminent indoor adventure park and the market leader in location-based entertainment. The Dallas-based entertainment company pioneered the adventure park concept and is the largest adventure park operator in the world. Urban Air's purpose is to help kids have fun and aim higher, achieving those things that they never thought they could do. For more information on the company and franchising opportunities, please visit www.UrbanAirParks.com.

Contacts

Urban Air Adventure Park
UrbanAir@icrinc.com

Contacts

Urban Air Adventure Park
UrbanAir@icrinc.com