Pioneer Expands Aftermarket Automotive Driver Assistance With New Blind Spot Detection Systems

New Product Line Alerts Drivers When Moving Objects Enter Vehicle Blind Spots

LOS ANGELES--(BUSINESS WIRE)--Today, Pioneer Electronics (USA) Inc. announced the launch of its Blind Spot Detection (BSD) System lineup, the SDA-BS900, SDA-BS100 and SDA-BS1. The lineup, a first for Pioneer in the U.S. market, provides consumers with an aftermarket solution that adds technology to assist drivers by notifying them when there is a vehicle entering their blind spot zone¹.

While driving, the Pioneer BSD System can detect vehicles to the rear and in the lanes to the left and right. The system signals the driver with a flashing light indicating the direction of the detection (left or right) and if the driver has engaged the turn signal in the corresponding direction, the system will also produce an audible buzzer warning. All three systems can also detect cross traffic approaching from the left or right entering the vehicle’s blind spot zone while slowly backing out of a parking spot or driveway, activating both the corresponding left or right flashing light and audible buzzer warning.

“Pioneer’s Blind Spot Detection System portfolio reinforces our commitment to developing products that allow consumers to update almost any vehicle on the road today with newer technology and features,” said Ted Cardenas, VP of Marketing for Pioneer Electronics (USA) Inc. “Blind spot detection assists drivers so they can practice more attentive driving habits whether they are changing lanes or reversing their vehicle.”

All three BSD Systems utilize microwave radar sensor technology for object detection and GPS for determining the current speed of the vehicle, and include left/right LED indicator lights, an audible buzzer speaker and all necessary cables and sensor calibration template (SDA-BS900).

The Pioneer Blind Spot Detection lineup includes:

• SDA-BS900 (Suggested price: $900): The SDA-BS900 places a microwave radar array module behind both the left and right corners of the vehicle’s rear bumper². When properly installed, this design results in extended blind spot coverage range up to 82 feet with the ability to detect both vehicles that are approaching from behind and vehicles that are being passed. Additionally, because the ingress protection rated³ microwave radar array modules install under the rear bumper cover, the system is cosmetically integrated with no visible or exposed sensors. The left and right LED indicator lights are designed to be surface mounted in the vehicle interior and include both silver and black colored covers.

• SDA-BS100 / SDA-BS1 (Suggested price: $500): The SDA-BS100 and SDA-BS1 are unique, placing the microwave radar array in an ingress protection rated³ bar designed to be installed on the vehicle’s center mounted rear license plate. This design simplifies installation, eliminating the need to remove any exterior body panels or bumper covers, while also expanding vehicle compatibility to include vehicles with either plastic or metal bumpers and the flexibility to be mounted to the top or bottom of the license plate. The SDA-BS100 and SDA-BS1 provide blind spot detection of vehicles approaching from behind with a coverage range of up to 50 feet. The left and right LED indicator lights are designed to be surface mounted in the vehicle interior. The SDA-BS100 includes both silver and black colored LED indicator light covers, while the SDA-BS1 includes only black.

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Pioneer Electronics (USA) Inc., headquartered in Torrance, Calif., is a preeminent manufacturer of leading-edge technology solutions for the mobile electronics aftermarket. Its affiliate Pioneer Automotive Technologies (PAT) is a key supplier for Tier 1 automotive entertainment systems and components to vehicle manufactures. Pioneer is focused on creating the ultimate in-car entertainment experience with high performance audio and video components, as well as connectivity with today’s smart devices.

PIONEER and the Pioneer logo are registered trademarks of Pioneer Corporation.

^1	This product functions as an aid for notifying the presence of obstacles in vehicle blind spots. It does not detect all dangers and obstacles and is not a substitute for your judgment and careful attention. Before any maneuver, visually check both sides of the vehicle to confirm.
^2	The SDA-BS900 can only be installed behind plastic bumpers and cannot be placed behind metal bumpers. When mounting the sensors, ensure the sensors are not obstructed by any metal objects, which could result in false readings. Placement of the sensors should be in the rear corners of the bumper, perpendicular to the ground, and should be between the lowest line of the taillight and the highest line of the fog light.
^3	IPX6 and IPX7