LONDON--(BUSINESS WIRE)--The business English language training market is expected to grow by USD 26.20 billion during 2020-2024. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. We expect the impact to be significant in the first quarter but gradually lessen in subsequent quarters – with a limited impact on the full-year economic growth.
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Business English varies from one country to another based on the type of business. The growing demand for such specialized forms of business English is encouraging vendors in the market to offer various personalized and customized training courses that are tailored to meet the specific needs of the workplace. For instance, Pearson Plc offers vocational English training courses for banking and finance, construction, information technology, and oil industries. The rising demand for vocational English training is expected to fuel the growth of the global business English language training market during the forecast period.
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As per Technavio, the adoption of m-learning will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.
Business English Language Training Market: Adoption of M-Learning
The rising adoption of mobile devices across the world has resulted in the introduction of m-learning in the curriculum. Corporate organizations are also exhibiting high demand for m-learning technologies. To capitalize on this trend, vendors in the market are offering courses that include m-learning technologies. For instance, Business English Pod offers English learning courses through mobile applications available for both iOS and Android platforms. The company also offers eCourse iOS Apps such as English for Meetings, English for Presentations, and English for Telephoning. The rising adoption of m-learning is expected to boost the growth of the global business English language training market during the forecast period.
“Growing emphasis on virtual training and language proficiency assessment and certification will further boost market growth during the forecast period,” says a senior analyst at Technavio.
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Business English Language Training Market: Segmentation Analysis
This market research report segments the business English language training market by end-user (Institutional learners and Individual learners), geography (APAC, North America, Europe, South America, and MEA), and Learning method (Blended learning and Online learning).
The APAC region led the business English language training market in 2019, followed by North America, Europe, South America, and MEA respectively. During the forecast period, the APAC region is expected to register the highest incremental growth due to the presence of a vast learner base in countries such as China, Japan, and India.
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Some of the key topics covered in the report include:
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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