Natural Language Processing Based Sentiment Analysis Helped an American Biotech Firm in Reducing Churn by 57% | Quantzig

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LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the role of natural language processing in sentiment analysis.

The case study aligns perfectly with Quantzig’s commitment to helping its clients to leverage sentiment analysis to reduce customer churn and drive better outcomes using data-driven insights.

In the highly regulated pharmaceutical environment, the greatest challenge is analyzing customer sentiments and their perspectives. Request a FREE proposal to learn more about our NLP sentiment analysis solutions.

Sentiment analysis that leverages NLP helps in the detection and classification of customer sentiments into two groups- positive and negative based on their context within a text, document, paragraph, sentence, or clause. Understanding customer’s emotions using sentiment analysis is essential for pharma businesses as it enabled them to understand the brand perception and better gauge customer likes and dislikes.

Engagement Overview:

An American pharmaceutical and biotechnology firm approached Quantzig to leverage its expertise in NLP sentiment analysis to enhance customer service and reduce customer churn rates. Quantzig’s NLP sentiment analysis experts helped the client to reduce customer churn.

NLP sentiment analysis goes a long way in telling you how customers feel about your brand or product in their own words. Speak to our big data analytics experts for personalized recommendations on NLP sentiment analysis best practices.

Key Questions Answered

1. How can pharma companies leverage sentiment analysis solutions to enhance social media marketing communication strategies?
2. How Quantzig’s pharma sentiment analysis solutions help pharma companies expand their product offerings
3. How can pharma industry players enhance customer service strategies by leveraging sentiment analysis?

According to our social media sentiment analysis experts, “Sentiment analysis provides some answers into what the most important issues are, from the perspective of customers.”

Book a FREE Demo to know more about our NLP sentiment analysis solutions portfolio.

How NLP Sentiment Analysis Helped the Client

• Reduced customer churn by 57% during FY 19-20
• Revised digital marketing strategy
• Devised an efficient crisis management strategy

At Quantzig we believe that our advanced analytics-driven sentiment analysis solutions can transform any pharma business. We have been working for nearly more than a decade on an approach to building brand value for pharma companies. Read the complete success story for comprehensive insights: https://bit.ly/2WcD5W6

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal