-

Fourth GreenWise Market opens in Florida

LAKELAND, Fla.--(BUSINESS WIRE)--Today, GreenWise Market opened a fourth Florida location just north of Tampa in Odessa. It is located on State Road 54 at the Preserve Marketplace Shopping Center.

“We’re excited to share the GreenWise Market experience with a new community,” said Publix President Kevin Murphy. “As customers discover this unique experience, they’ll also find a relaxing atmosphere where they can share their love of good food with their family, friends and neighbors.”

GreenWise Market features foods for the health-conscious and gourmet foodies alike. The specialty, natural and organic store includes carefully curated local products and experience zones with simple names like

  • CARES — vitamins, nutritional supplements, natural soaps and shampoos, and more
  • CUTS — meats raised with no antibiotics or added hormones and sustainably-sourced seafood
  • EATS — made to order meals and grab and go foods like handcrafted gourmet sandwiches and freshly baked pizza
  • FINDS — a curated selection of wines and imported cheeses
  • POURS — a beverage area featuring locally roasted coffee, wine and beer on tap or other selections to enjoy while shopping or relaxing at the bar

Customers may also sign up for GreenWise Market REWARDS to receive personalized offers.

In addition to showcasing unique local products, each GreenWise Market location is home to a mural created by a local artist. The Odessa location features a mural by painter and sculptor Candace Knapp from Brandon. The painting of water ripples is inspired by Lithia Springs and incorporates vivid colors.

The first new-concept GreenWise Market opened in Tallahassee, Florida, in October 2018. Eight stores are now open, including the 25,147-square-foot Odessa location. A store in Nocatee (Ponte Vedra), Florida, is set to open Saturday. A location at Channelside in downtown Tampa has also been announced and is expected to open in 2021.

GreenWise Market is a banner owned and operated by Publix Super Markets Inc., a privately owned Fortune 100 company. Publix operates more than 1,200 grocery stores throughout seven states in the Southeast. For more information about GreenWise Market, visit greenwisemarket.com. For more information about Publix, visit corporate.publix.com.

Contacts

Maria Brous
(863) 680-5339

Industry:

Publix Super Markets Inc.

Release Versions
English

Contacts

Maria Brous
(863) 680-5339

More News From Publix Super Markets Inc.

Publix Executive Chairman Announces Retirement

LAKELAND, Fla.--(BUSINESS WIRE)--Publix Super Markets announced today Executive Chairman Todd Jones' intent to retire, effective May 31, 2026. He will remain actively involved in the company as chairman of the Publix board of directors. "We celebrate Todd's 46-year career and are thankful for his exemplary service to our company, our associates and customers, and the communities we serve,” said Publix CEO Kevin Murphy. “In addition to being an outstanding operator and mentor, Todd has led with...

Publix Reports First Quarter 2026 Results and Stock Price

LAKELAND, Fla.--(BUSINESS WIRE)--Publix’s sales for the three months ended March 28, 2026 were $16.1 billion, a 2% increase from $15.8 billion in 2025. The increase in sales for the three months ended March 28, 2026 compared to the three months ended March 29, 2025 was lower due to the impact of the Medicare maximum fair price (MFP) change effective January 1, 2026 which reduced drug prices for 10 drugs. The impact of the MFP change resulted in a decrease in sales. Comparable store sales for th...

Growing a Greener Future With Publix’s Ongoing Commitment to Sustainability

LAKELAND, Fla.--(BUSINESS WIRE)--As part of its commitment to environmental stewardship, Publix continues to build on year‑round sustainability initiatives that bring associates, customers and communities together to care for the planet. With Earth Day and Arbor Day both this week, Publix is placing extra focus on the environment through its companywide volunteer effort and a donation campaign at the register. “Sustainability continues to be a core part of who we are at Publix and ties to our m...
Back to Newsroom