Baceline Investments Shifts Focus to Support 900 Small Business Tenants During Pandemic

As COVID-19 takes toll on small businesses Baceline created support system with wide range of resources

DENVER--(BUSINESS WIRE)--Baceline Investments, LLC, a boutique private equity real estate investment and management company, manages 73 neighborhood shopping centers across the United States that include 900 small business tenants. As the COVID-19 pandemic started to take hold, the Denver-based company immediately transitioned into support mode, mobilizing various task forces within the firm to create tools and resources for the small businesses and reach out to each one personally to offer guidance.

“We’ve taken an all hands on deck approach to supporting our small business partners,” said Todd Laurie, Baceline Partner and EVP of Fund Services. “We’ve mobilized our company into task forces and support teams. We immediately reached out to every small business tenant to offer guidance and assistance with securing government assistance loans. We’ve also developed resource guides and created a new online resource center specific to fighting the economic effects of this pandemic.”

Baceline has provided tools and resources which include information on state-by-state stay-at-home orders, financial relief and loan resources, social distancing and sanitation measures, marketing templates and initiatives to support businesses as they reopen, information regarding protection against coronavirus phishing attempts, tenant stipends to assist in purchasing barriers and PPE supplies including sources for exclusively discounted sneeze and cough shields, and five industry-specific “Reopening your Business” handbooks for fitness centers, salons and spas, retail, office, medical, and restaurants. Baceline has also logged more than 3,500 calls to tenants.

“Outreach and support for our small business tenants has been our top priority to ensure their continued success,” Laurie added. “We are tracking every conversation with every small business owner and doing everything we can to ensure they make it through this acute crisis.”

Ben Johnson, owner of Aim and Focus Karate in Austin, Texas was able to secure his Paycheck Protection Program loan during the initial days of the shutdown, thanks to immediate guidance from Baceline and a checklist they provided to help complete the application.

“The team with Baceline has been incredibly supportive during the COVID-19 crisis,” Johnson said. “I recently applied for and received an SBA PPP Loan. I literally applied for the loan one hour after my bank started accepting applications. The bank approved my loan and complimented me on providing such complete background documentation with the initial application. I'm convinced I received that loan because I followed the Baceline checklist.”

About Baceline Investments

Founded in 2003, Baceline Investments, LLC is a Denver-based privately held boutique real estate investment and management company that specializes in the acquisition, management, and sale of cash-flowing, necessity-based everyday goods and services neighborhood shopping centers located in select secondary markets across America. Learn more at www.bacelineinvestments.com or LinkedIn.