Zenni Expands Partnership with Iconic Designer Cynthia Rowley with Ready-to-Wear Eyewear Fashion Collaboration

First Permanent Collection Now Available Exclusively on Zenni.com

NOVATO, Calif.--(BUSINESS WIRE)--Zenni, the online eyewear industry leader, today announced the launch of a new fashion collection with lauded designer Cynthia Rowley, “Zenni x Cynthia Rowley,” which includes fresh styles of Blokz™ blue light-blocking glasses and ready-to-wear sunglasses. Following a limited-edition holiday collaboration debut last winter, this first permanent collection features sleek studded designs, pumped-up pastels, glossy tortoiseshell and more, all available exclusively online at Zenni.com.

The 12 new “Zenni x Cynthia Rowley” frames are inspired by the brand’s mission to empower its wearers with signature style and function. The exclusive eyewear collection previewed in Rowley’s last New York Fashion Week runway show, is available with prescription and non-prescription lenses and features pink, orange, translucent, rose and glossy tortoiseshell frames in round, rectangle, cat-eye, and square styles for total versatility. Each style includes a complementary eyeglass case and lens cloth with a floral print plucked from Cynthia’s apparel designs.

“Every one of our customers has a unique look and sense of style which drives our passion to introduce fresh eyewear looks through collaborations with like-minded brands,” said Bai Gan, Zenni Chief Product Officer. “Expanding our partnership with Cynthia Rowley was an easy decision given our alignment in mission and the opportunity for the ‘Zenni x Cynthia Rowley’ collection to help people grow their collection of fashion frames while at home and at an affordable price point.”

The “Zenni x Cynthia Rowley” collection starts at just $35.95 and builds on Zenni’s wide array of 2,500 plus styles at Zenni.com that start at just $6.95 with an average price point of just over $40. The new collection also delivers on people’s growing desire to protect their eyes from harmful blue light as the entire collection is available with Blokz™ lenses, making blue-light blocking technology accessible for everyone.

“We did it again! We couldn’t be more excited about our second collection with Zenni. We love these frames as suns or with Blokz™ blue light blocking lenses for all the time we spend in front of screens,” said designer Cynthia Rowley.

Customers can shop the new collection by using Zenni’s 3D Virtual Try-On feature, which gives online shoppers a true-to-life preview of the glasses on their face, using a quick facial analysis tool. The ongoing collaboration with Cynthia Rowley is one of Zenni’s many fashion-focused partnerships.

Hashtag and Handles associated with the campaign:

#ZennixCynthiaRowley
@zennioptical
@cynthiarowley

About Zenni

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 29 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the San Francisco 49ers and Chicago Bulls. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.

About Cynthia Rowley

Cynthia Rowley built her eponymous global lifestyle brand on the philosophy that fashion should be an adventure.

The brand’s signature pretty-meets-sporty assortment features ready-to-wear, surf and swim, fitness, accessories, and home décor as well as exclusive collaborations with like-minded brands. Deemed the pioneer of “surf-leisure” by Vogue, the brand’s signature wetsuits and neoprene swimwear are produced using recycled materials and green technology for a gentler and more sustainable environmental impact.

Based in New York City, but always reaching new places with its nomadic pop-up retail concept, the collection is sold in Cynthia Rowley boutiques nationwide and online at www.cynthiarowley.com, as well as select specialty retailers, affiliates, and global partners.

For more information or to follow Cynthia Rowley, visit: www.cynthiarowley.com