-

Online Furniture Sales Up 306% in April, Exceeding Black Friday Velocity by 81%

BOSTON--(BUSINESS WIRE)--Blueport Commerce, the leading omnichannel platform for big-ticket retail, today announced a dramatic increase in online furniture sales since the onset of the COVID-19 crisis.

  • For the month of April 2020, furniture retailers running websites on the Blueport platform increased online sales an average of 306% vs. the same period last year.
  • Notably, April online sales across the platform were 81% higher than November 2019 - historically the furniture industry’s peak “Black Friday” selling period.
  • Some retailers on the platform generated online sales exceeding combined online and store sales for the same period last year.
  • Across the platform, average order size increased 27% to $1,210 with Sectional Sofas, Living Room Sets, Sofas, and Dining Sets the top-selling items.

This growth significantly outpaces overall YoY ecommerce growth of 25% reported by Adobe Analytics. Retailers report strong interest in the home category as shoppers look to make the most of prolonged stays at home.

Retailers on the Blueport platform deployed innovative digital strategies to counter the impact of store closures, emphasizing digital marketing, social media, video consultations with sales representatives, and contactless delivery options to attract and serve homebound customers.

Planning to apply these learnings beyond the current crisis, retailers are accelerating omnichannel efforts to keep pace with shoppers whose adoption of online shopping has spiked.

Says Carl Prindle, Blueport’s CEO & Founder, “Retailers on our platform have shown remarkable resiliency and creativity in the face of this crisis, adjusting their marketing, redeploying their sales teams and fully utilizing the features of their Blueport websites to reach their shoppers during a challenging time.”

About Blueport Commerce

Blueport Commerce is the leading omnichannel platform for big ticket retail. Brick-and-mortar retailers build best-in-class omnichannel websites on Blueport's Cloud platform, providing better shopping experiences for their customers and driving sales online and in their stores. To learn more visit www.blueport.com.

Contacts

Public Relations Contact:
Andy Long
Blueport Commerce
along@blueport.com

Blueport Commerce


Release Summary
Blueport Commerce announces a 306% increase in online furniture sales since the onset of the COVID-19 crisis.
Release Versions

Contacts

Public Relations Contact:
Andy Long
Blueport Commerce
along@blueport.com

More News From Blueport Commerce

Steinhafels.com Launches on the Blueport Commerce Omnichannel Platform

BOSTON--(BUSINESS WIRE)--Blueport Commerce, the leading e-commerce platform for big-ticket retail, announced the launch of Steinhafels Furniture new omnichannel website, Steinhafels.com. Steinhafels is a Furniture Today Top 100 furniture and mattress retailer with 15 brick and mortar locations in Wisconsin and Illinois. The design and launch of the new Steinhafels.com supports Steinhafels’ growth and omnichannel strategies. “We are very excited to partner with Blueport Commerce to launch the ne...

Blueport Reports Online Furniture Sales Up 317% in Q2 2020

BOSTON--(BUSINESS WIRE)--Blueport Commerce, the leading omnichannel platform for big-ticket retail, announced a dramatic increase in online furniture sales since the onset of the COVID-19 crisis. From April 1st through June 30th, furniture retailers running websites on the Blueport platform increased online sales an average of 317% vs. the same period and 123% vs peak fourth quarter last year. On June 7th, 2020 year to date sales on the Blueport platform exceeded sales for all of 2019. Across t...
Back to Newsroom