LOS ANGELES--(BUSINESS WIRE)--GUESS?, Inc., the global lifestyle brand, along with The GUESS Foundation, are launching multiple COVID-19 relief efforts, as part of its belief that we are #InThisTogether. GUESS?, Inc. and The GUESS Foundation are partnering with organizations to donate funds, clothing, and PPE, and encourage blood donations to help support its global community during the COVID-19 crisis. Our mission is simple: Give. Protect. Inspire.
Paul Marciano, Chief Creative Officer, commented, “At GUESS, we want to inspire our communities to fight the COVID-19 crisis with strength, hope, and support of each other. We must maintain this strength for our families, our community and our world, as together, we can overcome anything. In order to provide essential and urgent resources for those in greatest need, GUESS is donating over $1,300,000 toward the relief of our global community.”
Give: In partnership with Good360, a global leader in product philanthropy and purposeful giving, GUESS?, Inc. will donate goods to its communities, including 45,000 pieces of apparel, such as activewear, outerwear and knitwear, as well as blankets and coloring books. Good360 has a vast and diverse non-profit network that can distribute clothing to those most in need. In addition, The GUESS Foundation and GUESS?, Inc. will make a donation to the LA Regional Food Bank to provide meals for local families and children struggling with hunger.
Protect: The GUESS Foundation, in partnership with Direct Relief, an expert at rapidly deploying crucial medical aid, will donate funds toward personal protective equipment to help protect our healthcare workers and essential service providers working on the frontlines in Los Angeles, New York City and Kentucky. Direct Relief will use the funds to get the PPE into the hands that need it most. Separately, The GUESS Europe Foundation will directly source N95 masks to be distributed to hospitals in the Lombardi region of Italy, and Madrid region of Spain; two areas hit hard by the virus. Earlier this year, GUESS Shanghai also donated to the Hubei Youth Development Foundation to assist with protection from the virus for the greater Wuhan area in China.
Inspire: GUESS?, Inc. will utilize its communication platforms, such as social media and its vast network of brand ambassadors, to drive awareness and amplify critical messages to help save lives. For example, GUESS is planning an information campaign regarding the need for donations to replenish the national blood supply. A single blood donation can save up to 3 lives, and the short amount of time it takes to donate blood can mean a lifetime to a patient with COVID-19. We want to empower our followers, consumers and associates to take meaningful action and inspire hope during these difficult times.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. GUESS? products are distributed through branded GUESS? stores as well as better department and specialty stores around the world. As of February 1, 2020, the Company directly operated 1,169 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 560 additional retail stores worldwide. As of February 1, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.
About The GUESS Foundation
Founded in 1994, The GUESS Foundation supports a wide range of causes whose messages promote nonviolence, tolerance, and equality to achieve social change. Leveraging our brand image of a strong, confident, empowered individual in a global landscape, we believe that every person deserves an equal chance to live the life he or she desires.
Good360’s mission is to transform lives by providing hope, dignity, and a sense of renewed possibility to individuals, families, and communities impacted by disasters or other challenging life circumstances who, without us, would struggle to find that hope. As the global leader in product philanthropy and purposeful giving, we partner with socially responsible companies to source highly needed goods and distribute them through our network of diverse nonprofits that support people in need. Good360 has distributed more than $9 billion in donated goods around the world, helping its network of more than 90,000 prequalified nonprofits strengthen communities and improve the lives of millions. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org.
About Direct Relief
A humanitarian organization committed to improving the health and lives of people affected by poverty or emergencies, Direct Relief delivers lifesaving medical resources throughout the world to communities in need — without regard to politics, religion, or ability to pay. For more information, please visit https://www.DirectRelief.org.
About Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank has been fighting hunger since 1973 and has distributed the equivalent of 1.2 billion meals across LA County. The Food Bank provides food to more than 300,000 clients every month and distributed 81.2 million pounds of food and product in 2019 to children, seniors, working families, veterans, and other neighbors in need. Food and other goods are distributed through a network of 600 partner agencies, directly to children through our Children’s Backpack and Summer Lunch programs, to approximately 28,000 seniors each month through our Senior Nutrition Program, and to working families and college students through our Mobile Food Pantry. The Los Angeles Regional Food Bank is a 4-star rated charity by Charity Navigator. For more information, visit LAFoodBank.org.