-

Priority Health supports employers and members amid COVID-19 crisis with launch of new virtual resources

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--As the COVID-19 outbreak continues, Priority Health is now offering additional virtual resources to support members and employers. The company has added an Employer Decision Guide that outlines options for helping employees maintain health coverage, along with a new COVID-19 screening bot that helps the user determine their risk level and offers resources based on their individual result. These materials are available at www.priorityhealth.com.

Following Governor Gretchen Whitmer’s “Stay Home, Stay Safe” executive order, and the subsequent rise in unemployment claims, Priority Health immediately repurposed staff members to be dedicated navigators for members and employers who need help understanding health coverage options during a time of widespread temporary layoffs. The new Employer Decision Guide is a tool for business owners and employer benefit administrators that outlines opportunities to help employees maintain health coverage, including COBRA, individual plans, and a Healthy Michigan plan.

“We are living in unprecedented times, and our team at Priority Health is doing everything we can to support our employer partners as well as our nearly one million members through this crisis,” said Megan Schmidt, Vice President of Sales and Client Services. “Our team stands ready to help keep as many people covered as possible by making sure that employers understand what coverage options are available to them and their employees. It is our goal to ensure that everyone has access to the health care they need, when they need it.”

The COVID-19 screening bot is located on the Priority Health website and is available to the general public. The tool provides individuals with advice on how to proceed based on their current symptoms. Priority Health is continuing to encourage members to utilize virtual care in an effort to mitigate further spread of the illness and avoid overwhelming Michigan health care facilities.

Throughout the crisis, Priority Health has also announced that it is covering the cost of physician-ordered COVID-19 testing and labs for all members, offering free telehealth, expanding home medication delivery through partnerships with CVS, Meijer and Walgreens, and providing various educational resources to the public, and Priority Health members and employees.

Employees who need to purchase coverage can speak with Priority Health’s dedicated team of Individual and Medicaid advisors by calling 833-977-1344. Small business employers, with less than 50 employees, can reach out to their Priority Health licensed agent or the Priority Health small business team at 800.471.2503, option 4. Large business employers, with more than 50 employees, should contact their Priority Health account manager to help work through challenges specific to their business and employee population.

For more information on Priority Health and ongoing efforts surrounding COVID-19, go to priorityhealth.com.

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan offering a broad portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than one million members each year and offering a network that includes 97 percent of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Priority Health is the smart choice for people seeking affordable, quality health insurance.

Contacts

Emily Potts | (616) 885-6253 | Emily.Potts@priorityhealth.com

Priority Health


Release Summary
As the COVID-19 outbreak continues, Priority Health is now offering additional virtual resources to support members and employers
Release Versions

Contacts

Emily Potts | (616) 885-6253 | Emily.Potts@priorityhealth.com

More News From Priority Health

Priority Health Appoints Brian Steele, D.O., as Chief Medical Officer

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--After a nationwide search, Priority Health, a Michigan-based, nationally recognized nonprofit health plan serving 1.4 million members, has named Brian Steele, D.O., as senior vice president and chief medical officer. He will join Priority Health on April 6, 2026. Dr. Steele will lead Priority Health’s clinical and pharmacy programs, the development and coordination of population health programs and chronic disease management strategies. His unique experienc...

Conduent Data Incident

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Conduent, a vendor for Priority Health, experienced a cybersecurity incident on January 13, 2025. Priority Health was informed on April 21, 2025. The delay in notification resulted primarily from the extensive and complex data sets that Conduent needed to analyze, followed by the validation and additional requirements necessary once the information was provided to Priority Health. The incident occurred in the systems of Conduent, a third-party vendor that p...

Priority Health’s Carrie Kincaid Named Among Leading Women in Health Care by Modern Healthcare

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Carrie Kincaid, senior vice president of government markets and market development at Priority Health, a nationally recognized nonprofit health plan serving more than 1.4 million members, has been named as a Leading Women Honoree for 2026 by Modern Healthcare. The program honors influential women from all sectors of the health care industry, celebrating women developing policy, leading change and guiding improvements in care delivery. Kincaid was recognized...
Back to Newsroom