PAR Technology Announces New API Integration with eTouchMenu and Brink POS® Software

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--ParTech, Inc. (PAR), a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR) and a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries, today announced a new API integration with eTouchMenu, a leader in digital menu solutions, and Brink POS software.

The eTouchMenu and Brink POS integration will assist Brink customers increase revenues, control costs, and generate measurable ROI. eTouchMenu boosts average check size, facilitates upselling and pairing opportunities, improves table turns, and increases revenue with mobile app and to-go ordering. It also reduces fraud and chargebacks, allows guest self-serve ordering via tablet and kiosks, reduces labor costs by allowing its devices to handle the payment process, and provides faster, more efficient guest service.

“Brink is pleased to welcome eTouchMenu into our ever expanding integration ecosystem,” said Stephen Lee, Director of Strategic Partnerships, ParTech, Inc. “We look forward to working with eTouchMenu to provide additional solutions for Brink customers that help them create unforgettable guest experiences.”

“With proven platforms and increased efficiencies, Brink can help restaurants provide amazing customer experiences,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “Brink POS now integrates seamlessly with the eTouchMenu suite of products and works hand-in-hand with our core goal of extending the value of existing current products and systems through new and innovative fully integrated solutions, such as Brink POS innovative technologies. We are very excited to have them as an integration partner.”

About eTouchMenu

Since its founding in 2012, and eventual Enterprise tech stack overhaul in 2018, eTouchMenu™ has quickly become a leading guest experience platform, by merging digital menus, omnichannel payment solutions and elegant software for the hospitality industry. As the industry’s only platform-agnostic provider, the eTouchMenu™ suite of products deliver unparalleled success in providing immersive digital menu experience, self-service applications, native mobile experiences and full EMV compliance, transforming the overall customer experience. eTouchMenu™ provides new opportunities for building customer loyalty, heightening brand engagement and creating high levels of ROI. For more information on eTouchMenu™, please visit www.etouchmenu.com.

About PAR Technology Corporation

PAR is a customer success-driven, global restaurant/retail technology company with over 100,000 restaurants in more than 110 countries using its point of sale hardware and software. PAR’s Brink integration ecosystem enables quick service, fast casual, table service, and cloud restaurants to improve their operational efficiency by combining its cloud-based POS software with the world’s leading restaurant technology platforms. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. For more information, visit www.partech.com or connect with PAR on Facebook at www.facebook.com/parpointofsale or Twitter at www.twitter.com/Par_tech.