iPhotonix Introduces New Brand and Identity, Renames Company BeyondEdge™

Change reflects company’s recent growth into new lines of business; iPhotonix will remain brand name for company’s optical product line

RICHARDSON, Texas--(BUSINESS WIRE)--iPhotonix, Inc., a software-defined, edge compute company focused on advancing the transformation of networks via open and modular software solutions, today announced a new brand and identity – BeyondEdge™, Inc. (www.beyondedgenetworks.com) – for the company, while maintaining the iPhotonix name for the company’s software-defined, optical access products on which the company was founded in 2010.

“BeyondEdge reflects not only our commitment to developing new and disruptive technologies to transform networks, but also to moving beyond the way traditional technology companies approach network design, management, and financial models,” said Amir Elbaz, Chief Executive Officer. “With an established network of partners that have a significant base of business customers, BeyondEdge provides networking solutions that help companies succeed faster today, enabling the addition of new technology options in the future, such as 5G, IoT and others, all through a fully automated, policy-based network fabric that is vendor and technology agnostic.”

Elbaz noted that the new brand builds on the company’s history of innovation and creates the foundation for the organization to continue to grow its business beyond its roots. “Companies deserve a network built around their needs, rather than a generic, pre-packaged solution that is not designed to grow with the business. Our focus is on delivering a superior experience to users beyond the network edge and ensuring whatever technology we deploy today is ready for changes that will come with future innovations.”

About BeyondEdge™

BeyondEdge™ is a software-defined, edge compute company focused on advancing the transformation of networks via an open and modular software platform that delivers highly intelligent and fully automated networks for buildings and campus-wide environments. With its proven software technology, BeyondEdge solves the challenges that come with complex networks and proprietary hardware, providing the only 100% Software-Defined LAN for all services. This solution simplifies network architecture and management, and enables businesses to succeed faster, while delivering marked value, including decreased CAPEX and OPEX and support of current and future technologies. Through its blue-chip partners, established VARs, and MSPs, BeyondEdge solutions are deployed across many high-growth and high-value customer segments. BeyondEdge is headquartered in Richardson, TX. For more information on the company, please visit www.beyondedgenetworks.com.