Mitre Media Announces New Sales Leader Amidst Surge in Platform Growth

Former WealthManagement.com Sales Leader to Accelerate Growth and Expansion Plans at Mitre Media

TORONTO--(BUSINESS WIRE)--Mitre Media, the leading online investment research platform for financial advisors and sophisticated investors, today announces Matt Butcher is joining Mitre Media’s leadership team as Vice President of Sales. As VP Sales, Matt is responsible for leading the sales team, developing new channels and driving sales growth across all geographies.

“I’m thrilled to join an innovative and modern financial media platform whose data-driven, customizable content and advanced ad tech capabilities deliver a unique user experience and unrivaled marketing program performance across the advisor community at scale,” says Matt Butcher, VP Sales at Mitre Media.

Matt is a financial media sales veteran having led sales efforts at leading industry publication WealthManagement.com for 15+ years. He has extensive experience selling digital, programmatic, lead gen, native and custom media programs and brings a wealth of relationships and knowledge about the financial advisory, brokerage, and asset management industries. Previously, Matt was a quantitative analyst at major Wall Street firms and holds an advanced engineering degree from Columbia University.

“Matt is an outstanding addition to our team and brings a passion and rare combination of skills that has underpinned a successful career in helping the world’s largest financial brands engage and activate their target audiences,” said George Minett, CEO at Mitre Media. “By combining our advanced technology and engineering resources with an advisor audience deep in the purchase funnel, Matt is poised to take his consultative approach to the next level.”

Mitre Media has created a proprietary content management system, called the Mitre Platform, that operates our premium financial media brands Dividend.com, MutualFunds.com, MunicipalBonds.com, 529s.com and 401ks.com as well as our joint-venture ETF Flows (ETFdb.com and ETFTrends.com). Our powerful platform incorporates traditional content management, financial data and advanced ad tech and subscription software capabilities all within rich media experiences that delight and retain users.

About Mitre Media

Mitre Media owns and operates a suite of premium financial media brands, Dividend.com, MutualFunds.com, MunicipalBonds.com, 529s.com, 401ks.com and through its joint-venture ETF Flows, ETFdb.com and ETFTrends.com. Our focused brand approach allows us to connect with high-intent financial advisors and individual investors who are deep in the purchase funnel and provide them the critical pieces of information to make informed decisions.