World’s First Micro-Market Using Hitachi LiDAR and Shekel Product Aware Debuts at NRF 2020 Vision

Capsule boosts the existing trend of a smaller footprint, 24/7 availability and makes micro-markets an economically viable business by dramatically reducing labor costs.

NEW YORK--()--Shekel Brainweigh Ltd. (ASX: SBW), the leader in advanced weighing technology, and Hitachi today unveiled Capsule, the world’s first framework for cost-effective autonomous micro-market solution based on Hitachi’s LiDAR sensors and Shekel’s Product Aware Shelves at NRF 2020 Vision (Retail’s Big Show). The two companies will showcase the first fully operational autonomous store in Shekel’s booth #5880 and Hitachi’s booth #5882 throughout the event.

“Micro-markets are the fastest growing segment of convenience shopping. We see them exploding in high traffic areas, such as workplaces, campuses, train stations and airports,” said Thomas Hylas, Sales and Marketing Manager, Hitachi America Ltd. “Deploying the joint Shekel-Hitachi solution enables retailers and micro-market operators to provide the 24/7 frictionless shopping experience consumers demand without sacrificing accuracy, performance or profitability.”

In a recent consumer survey commissioned by Shekel, nearly 50 percent of respondents indicated their biggest frustrations with micro-markets and standard vending machines were a limited selection and the lack of fresh products. Additionally, 41 percent of respondents specified that if they could return items and purchase more than one item at a time, they would be more open to using a micro-market over vending machines.

“For retailers, Capsule is extremely cost-effective, highly accurate, privacy compliant, and future proof,” said Udi Wiesner, General Manager – Retail innovation Division , Shekel Brainweigh Ltd. “Capsule allows retailers to provide consumers with a wider variety of products including food and beverage choices and the ability to purchase multiple items in the same transaction without ever having to visit a check out station. These are exactly the features consumers demand in grab-and-go and express shopping environments.”

Capsule is a modular, integrated, cost-effective framework for autonomous micro-market that revolutionizes the way shoppers purchase items. It acts as an autonomous shopping solution, a perfect real time inventory management platform and privacy compliant LiDAR shopper tracking technology, all packed in an affordable end-to-end cost/effective solution. To enter, shoppers will be identified using a secured payment method and tracked while shopping by Hitachi’s proven LiDAR technology. Consumers can shop for any item in the store, which are registered with Shekel Product Aware shelves and management system that is automatically integrated to any retailer’s POS and leave the store without checking out through traditional self-checkout machines or via store cashiers. Since all administrative process are automated, such as calculating and paying for purchases, shoppers experience true frictionless shopping that streamlines their time in store.

Hitachi’s 3D LiDAR technology enables low latency and bandwidth shopper tracking along his or her in-store journey in high resolution regardless of lighting conditions and without compromising privacy. Shekel’s Product Aware technology, based on IoT load sensors, embedded software and cloud based AI and Machine Learning , identifies products at industry’s highest accuracy standards. The first of its kind joint solution dramatically reduces the retailers’ total cost of ownership by making setup and ongoing operating costs affordable, improves accuracy and enables frictionless shopping for an enhanced customer experience. The first Capsule store is expected to be fully operational in Q1 2020.

“Autonomous micro-markets must demonstrate availability, accuracy of operations, and provide a superior user experience for shoppers,” said Udi Wiesner, General Manager – Retail Innovation Division, Shekel Brainweigh Ltd. “Our joint solution with Hitachi gives retailers flawless identification and tracking of shoppers in an autonomous store area so consumers can collect products from shelves, be automatically charged, and leave the store without ever needing to use a checkout device.”

During NRF, Capsule will be stocked with snacks and drinks in Hitachi’s booth #5882. Attendees can shop through the store, choose the items they want then quickly exit without stopping at a register or self-checkout station. The items in Capsule are free for attendees at the event.


  • NRF 2020 Consumer Shopping Trends Survey

About Shekel Brainweigh

Shekel Ltd. is a well-established technology market leader revolutionizing the retail industry for more than 40 years. The company combined physics, electronics and software expertise to develop digital scale technology. This technology, first implemented into self-checkout (SCO) systems by our retail partners, gave Shekel the reputation as an innovator for solutions to the global retail market. Following the last years of disruption in the retail market, the company has reinvented itself embracing the newest technologies of IoT and data analytics to enhance and enlarge its offering to the retail market, enabling retailers to adapt to the dramatic changes taking place. To learn more about Shekel Brainweigh, visit

In November 2018, the company launched on the Australian Stock Exchange as Shekel Brainweigh (ASX:SBW). The company has evolved into a retail technology leader transforming a retail shelf into a source of enlightening insights with its ability to identify a product by its weight.

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is focusing on Social Innovation Business combining its operational technology, information technology and products. The company's consolidated revenues for fiscal 2018 (ended March 31, 2019) totaled 9,480.6 billion yen ($85.4 billion), and the company has approximately 296,000 employees worldwide. Hitachi delivers digital solutions utilizing Lumada in five sectors including Mobility, Smart Life, Industry, Energy and IT, to increase our customer's social, environmental and economic value. For more information on Hitachi, please visit the company's website at

About Hitachi America, Ltd.

Hitachi America, Ltd. headquartered in Santa Clara, CA, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, particle beam therapy technologies, automotive products and consumer electronics with operations throughout the Americas. For more information, visit For information on other Hitachi Group companies in the United States, please visit

About Hitachi Europe

Hitachi Europe Ltd., a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501, "Hitachi") is headquartered in Maidenhead, UK. The company is focused on its Social Innovation Business - delivering innovations that answer society's challenges. Hitachi Europe and its subsidiary companies offers a broad range of information & telecommunication systems; rail systems, power and industrial systems; industrial components & equipment; automotive systems, digital media & consumer products and others with operations and research & development Laboratories across EMEA. For more information, visit

For more information on the Hitachi 3D LiDAR sensor, visit


Marianne Dempsey/Jenna Beaucage
508-475-0025, ext. 115 or 124