Shekel Brainweigh Brings Autonomous Shopping, AI Retail Breakthroughs to NRF 2020 Vision

Shekel secret sauce technologies on display at Intel, HP and Hitachi Booths at NRF 2020

NEW YORK--()--NRF Vision 2020--Shekel Brainweigh Ltd. (ASX: SBW), the leader in advanced weighing technology, will unveil its breakthrough autonomous shopping and artificial-intelligence products at NRF 2020 Vision (Retail’s Big Show) in New York, Jan. 12-14, 2020. Shekel’s solutions are integrated into visionary products from retail tech leaders, including Intel, HP and Hitachi and will be on full display at partner booths and at its own booth #5880.

For more than 40 years, Shekel has led the global market in developing scale and weighing technology. The company provides weighing solutions to the highly regulated retail and healthcare markets via global giants such as Toshiba, Fujitsu, Diebold Nixdorf and others. Utilizing its experience in weighing technology, Shekel Brainweigh is introducing a suite of world-first new products aimed at meeting the challenges that traditional retailers face today, such as store automation and operational excellence - including overstock and understock issues, loss prevention and enhancing the consumer experience. By leveraging its unique technologies integrating IoT load sensors, embedded smart shelf software, AI and deep-learning algorithms, Shekel enlightens retail shelves into actionable insights. With its ability to identify products by weight, Shekel digitally transforms the store into a real-time, data-services-based business.

At NRF, Shekel will collaborate with Hitachi to launch a revolutionary way to purchase vending items and introduce the world’s first autonomous micro-market solution using trusted non-intrusive consumer identification sensors and product aware technologies for increased accuracy and a better overall customer shopping experience.

Partnering with Edgify, Shekel will introduce a world first, distributed machine-learning, cloudless retail solution that automatically recognizes products and allows the existing retailer’s hardware to teach itself on how to recognize new products. The Edgify solution, introduced to the world of retail through Shekel, allows retailers to start using computer vision-based checkout processes without the hassle of new infrastructure or any privacy concerns involved with cloud-based training. The Edgify Framework reduces near 95% of time at till and increases the accuracy of product recognition to 100%, which will reduce loss by nearly 45%.


Shekel solutions for Autonomous Shopping and Superior Customer Experience will be on display at the following locations:

  • Shekel Brainweigh Ltd., Booth 5880
  • Intel, Booths 4637, 4748
  • Hitachi America, Ltd, Booth 5882
  • HP Inc., Booth, Booth 4255
  • Israeli Export Institute, Booth 7200



NRF 2020 Vision (Retail’s Big Show), Jan. 12-14, 2020




Javits Center


429 11th Ave


New York, NY 10001

About Shekel Brainweigh

Shekel Brainweigh Ltd. is a well-established technology market leader revolutionizing the retail industry for more than 40 years. The company combined physics, electronics and software expertise to develop digital scale technology. This technology, first implemented into self-checkout (SCO) systems by our retail partners, gave Shekel the reputation as an innovator for solutions to the global retail market. Following the last years of disruption in the retail market, the company has reinvented itself embracing the newest technologies of IoT and data analytics to enhance and enlarge its offering to the retail market, enabling retailers to adapt to the dramatic changes taking place. To learn more about Shekel Brainweigh, visit In November 2018, the company launched on the Australian Stock Exchange as Shekel Brainweigh (ASX:SBW). The company has evolved into a retail technology leader transforming a retail shelf into a source of enlightening insights with its ability to identify a product by its weight.


Marianne Dempsey/Jenna Beaucage
508-475-0025, ext. 115 or 124


Marianne Dempsey/Jenna Beaucage
508-475-0025, ext. 115 or 124