The Social Media Analytics Market Size is Projected to Grow From USD 3.0 Billion in 2019 to USD 9.4 Billion by 2024 -

DUBLIN--()--The "Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024" report has been added to's offering.

The social media analytics market size is projected to grow from USD 3.0 billion in 2019 to USD 9.4 billion by 2024, at a CAGR of 25.4% during the forecast period. The social media analytics market is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms is further contributing to the growth of the social media analytics market.

The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market.

The report includes the study of the key players offering social media analytics solutions and services. It profiles major vendors in the market and includes an in-depth competitive analysis of key players, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Key Topics Covered:

1 Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.4 Years Considered for the Study

1.5 Currency Considered

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Data Triangulation

2.3 Market Size Estimation

2.4 Market Forecast

2.5 Competitive Leadership Mapping Methodology

2.6 Assumptions for the Study

2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights

4.1 Attractive Market Opportunities in the Social Media Analytics Market

4.2 Market: Top 3 Application Areas

4.3 Market: By Industry Vertical

4.4 Market, By Application and Region

5 Market Overview and Industry Trends

5.1 Market Overview

5.2 Market Dynamics

5.3 Industry Trends

6 Social Media Analytics Market, By Component

6.1 Introduction

6.2 Software

6.3 Services

7 Market, By Application

7.1 Introduction

7.2 Sales and Marketing Management

7.3 Customer Experience Management

7.4 Competitive Intelligence

7.5 Risk Management and Fraud Detection

7.6 Public Safety and Law Enforcement

7.7 Others

8 Social Media Analytics Market, By Deployment Model

8.1 Introduction

8.2 On-Premises

8.3 Cloud

9 Market, By Organization Size

9.1 Introduction

9.2 Small and Medium-Sized Enterprises

9.3 Large Enterprises

10 Market, By Industry Vertical

10.1 Introduction

10.2 Banking, Financial Services and Insurance

10.3 Telecommunications and It

10.4 Retail and Ecommerce

10.5 Healthcare and Life Sciences

10.6 Government and Defense

10.7 Media and Entertainment

10.8 Travel and Hospitality

10.9 Others

11 Social Media Analytics Market, By Region

12 Competitive Landscape

12.1 Competitive Leadership Mapping

12.1.1 Visionary Leaders

12.1.2 Innovators

12.1.3 Dynamic Differentiators

12.1.4 Emerging Companies

Company Profiles

  • Oracle
  • Salesforce
  • IBM
  • Adobe
  • SAS Institute
  • Clarabridge
  • NetBase
  • Digimind
  • Brandwatch
  • Talkwalker
  • Meltwater
  • Khoros
  • Cision
  • Simplify360
  • Hootsuite

For more information about this report visit

About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900