ANDREWS, S.C.--(BUSINESS WIRE)--SixAxis’ in-house marketing firm red7 has launched an imaginative follow up to last year’s ad promoting ErectaStep products as the “The 8th Wonder of the World.” The viral video hit social media channels last week and follows the mummified Egyptian Pharaoh Khufu on his quest to find a safer and more efficient way to build pyramids in a place far...far...away.
The reasoning behind the campaign’s unconventional approach? Industry-leading Fortune 500 titans like Boeing, NASA, Gulfstream, and Lockheed Martin are choosing ErectaStep to literally reach for the stars and go boldly where no one has gone before. ErectaStep products are helping create our world’s new wonders—everything from electric cars to rocket ships for civilian space travel.
Jason Wilder, President and Chief Creative Officer of red7 explains, “The response to last year’s ad campaign was wildly successful. It’s a pleasant surprise for our clients to be introduced to innovative safety solutions in such a refreshingly creative way.”
Set inside a top-secret leading aerospace facility, the storyline follows ErectaStep spokesman Chris using the proprietary configurator to demonstrate how 5 ErectaStep components create unlimited configurations for fall prevention. The Pharaoh is impressed and places a large order to be next-day shipped to the Z Nebula in a distant universe.
“ErectaStep patented products are truly revolutionary, which is why taking such an unconventional marketing approach makes perfect sense,” explains Wilder. In addition to providing OSHA compliant industrial modular stairs, work platforms, and handrails designed to increase safety and efficiency for advanced civilizations building pyramids, ErectaStep products provide safety solutions across vertical markets including industrial, chemical, petroleum, energy, aerospace, and manufacturing. The campaign includes digital media, print ads, and an extended 2-minute web film with supporting content that can be viewed online at erectastep.com/8th-wonder-of-the-world
About ErectaStep, SafeRack & SixAxis
Launched in 2010, ErectaStep is a subsidiary of SixAxis Manufacturing Technologies. SixAxis was founded by Fred Harmon and Rob Honeycutt in 2002 to deliver high-quality loading rack and fall protection solutions to companies around the world. In addition to SafeRack, product-specific brands such as ErectaStep, RollaStep, PerfectaStep, AeroStep, and MarinaStep have been developed to engineer and manufacture innovative products that increase safety and boost productivity. For more information about how SixAxis is changing the world of manufacturing, visit https://www.sixaxisllc.com. For more information about ErectaStep products please visit https://www.erectastep.com.