The Good Crisp Announces Investment to Fuel 2019 Expansion

Readies to Take on $8 Billion Potato Chip Market

BOULDER, Colo.--()--The Good Crisp Company, a brand of guilt free stacked chips, today announced the closing of a new round of financing from CircleUp Growth Partners, a leading venture fund for innovative early-stage consumer brands. Spurred by consumer demand for simpler, cleaner ingredients, The Good Crisp Company is taking on the $8 billion potato chip market with its line of stacked chips that are certified gluten and GMO-free, and do not include any artificial flavors, flavor enhancers or colors. The infusion of capital will be used to scale the team, increase brand awareness and continue to grow distribution.

This round of financing comes on the heels of a breakout year for The Good Crisp Company. Since first shipping nationwide in January 2017, The Good Crisp Company has consistently grown its distribution and expects to quadruple sales in 2019. The Good Crisp is currently available at leading retailers including Whole Foods Market, Sprouts, Wegmans, and Albertsons-Safeway. The full line of snacks including Original, BBQ, and Sour Cream & Onion will be available in Walmart locations nationwide starting February 2019.

“2018 was a remarkable year for The Good Crisp Company,” says Matt Parry, CEO of The Good Crisp Company. “We have always focused on developing great tasting snacks for kids and adults, and we’re extremely proud to have never sacrificed on quality and ingredients. Our growth over the past year and this new partnership with CircleUp Growth Partners underscores how strongly The Good Crisp is resonating with consumers. We’re excited to continue this journey into 2019 and introduce even more consumers to The Good Crisp Company.”

Focused on investing in visionary founders, CircleUp Growth Partners leverages CircleUp's proprietary technology asset, Helio, to identify innovative brands. “The Good Crisp Company’s strong growth within the category immediately jumped out in Helio and as we dug in more closely, we identified their commitment to clean, high-quality ingredients as a key driver of success,” added Patrick Robinson, Partner at CircleUp Growth Partners. “By listening to changing consumer tastes and providing a fundamentally better-for-you option to an everyday favorite, The Good Crisp Company truly stands out.”

For more information about The Good Crisp Company visit

About The Good Crisp Company

The Good Crisp Company was born in Australia and brought to the US in 2017 by Aussie Co Founder & CEO Matt Parry. Seeing a need for snacks that were made with Good ingredients yet still tasted Good, Matt was inspired to re-create a better version of the stacked chips he grew up with. By taking the nasties out The Good Crisp Company has successfully developed a range of stacked chips that have all the taste but none of the guilt.

About CircleUp Growth Partners

CircleUp Growth Partners is CircleUp’s equity fund that takes a data-driven approach to investing in visionary entrepreneurs and products. CircleUp harnesses the power of data to provide capital and resources to emerging consumer brands. Through Helio, the company's technology platform that identifies, classifies, and evaluates consumer and retail companies, CircleUp has built the world’s most robust repository of CPG and retail intelligence and takes a quantitative approach to investing in promising entrepreneurs.

Founded in 2012, CircleUp is headquartered in San Francisco and backed by Union Square Ventures, GV, Canaan Partners, QED Advisors, and others.


The Good Crisp Company
Matt Parry

Release Summary

The Good Crisp Company, a brand of guilt free stacked chips, announces a new round of financing from CircleUp Growth Partners to continue strong growth


The Good Crisp Company
Matt Parry