NEW YORK--(BUSINESS WIRE)--The Crossix Customer Insights team has been named one of the Most Innovative Divisions of 2018 by PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device and diagnostics industries. Driven by client demand, the newly launched Customer Insights changes the way marketers use data analytics to create patient and HCP audience segments. This innovative approach uses the differentiated Crossix privacy-safe technology and data assets to produce audience segments that can be seamlessly activated across multiple media channels.
Building on the unique capability to link patient-level health data with demographic, socioeconomic and consumer data, this specialized team generates comprehensive audience insights. With the help of Customer Insights, health marketers can execute more informed campaigns and reach more relevant audiences across channels—ultimately amplifying their campaign message to the right patients and HCPs.
“Crossix is changing what’s possible for healthcare marketers and their agencies with end-to-end solutions that leverage connected behavioral data. Our innovative approach enables more strategic decision-making and real-world execution of insights that drive results for brands at any point in their lifecycle,” says Mark Schulman, Head of Customer Insights at Crossix. “We look forward to continuing to drive innovation and develop capabilities that will transform the industry and improve patient outcomes.”
Crossix Customer Insights was selected as part of PM360’s 7th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“Our selections represent the companies, offerings and strategies that demonstrated what we believe is unique in its ability to impact the industry,” says Anna Stashower, CEO/Publisher of PM360. “We hope others in the industry are able to work with these innovators or use these innovations to better serve patients, physicians and other healthcare stakeholders.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2018-innovators.
About Crossix Solutions
Crossix partners with healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 300 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, point-of-care and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.