SANTA BARBARA, Calif.--(BUSINESS WIRE)--Impact, a natively-integrated suite of products for fraud protection, unified marketing measurement, and creating and optimizing performance partnerships, today announced that its full-funnel ad fraud protection solution, Forensiq, will integrate with SpringServe, the leading open video ad serving platform. The partnership will provide SpringServe customers with comprehensive inventory verification across all environments.
According to Juniper Research, ad fraud will represent a nearly forty-five billion dollar problem by 2022, and analysis of Forensiq traffic has indicated rates ranging between 10 to 30 percent of spend. Forensiq by Impact addresses this issue through sophisticated machine learning-based detection layered with human-vetting, to ultimately identify and block evolving fraud. SpringServe’s users can seamlessly activate Forensiq’s Ad Verification Suite via the SpringServe platform - tapping into protection that extends from mobile web, to in-app, and OTT, providing cross-device validation to partners.
“In today’s modern and ever-changing marketing landscape, it is imperative to leverage the automation of machine learning and big data in concert with expert review,” said David A. Yovanno, CEO of Impact. “It’s through this combination that Forensiq is able to offer our customers, and now SpringServe’s customers, the peace of mind that ad fraud protection and verification brings.”
According to eMarketer, digital advertising is expected to nearly double by 2020. In a crowded industry, SpringServe’s open video ad serving platform enables publishers, app developers, and OTT channels customized ad serving and monetization solutions that balance audience experience and revenue generation. Leveraging partnerships like Forensiq’s to provide an all-in-one solution for customers is a natural extension of this product.
“Staying proactive ahead of inventory quality is table stakes in programmatic video marketing today. For every new format and environment, bad actors inevitably look for opportunistic revenue,” said Joseph Hirsch, CEO of SpringServe. “By integrating Forensiq’s powerful protection tools, we’ll be able to continue to stay at the forefront of ad verification in mobile in-app, maximizing ad spends, and protecting both advertisers and publishers.”
For years, Forensiq has offered the industry’s only true in-app solution, providing pre- and post-bid mobile fraud protection independent of SDK integration. Forensiq leverages a combination of global and mobile client data to continuously retrain algorithms to provide an intel-oriented, dedicated mobile in-app solution.
Impact is a marketing technology company helping brands grow by optimizing their paid marketing. The Impact platform is designed to respond to marketers' demands for simplicity, transparency, performance, and confidence to drive growth through marketing. Impact's platform is the first native integration of leading solutions to stop ad fraud; enable more confident decisions through unified marketing measurement, attribution, and mix optimization; and create new performance partnerships, including with influencers and strategic partners.
Founded in Santa Barbara, CA in 2008, Impact has grown to over 375 employees and nine offices across the United States, Europe, and Asia. To learn more visit www.impact.com.
SpringServe, an open video ad platform, offers a full stack of ad serving, optimization, and automation solutions to make video ad serving smarter. Clients get control, transparency, and analytics to increase ad performance and revenue from media sales. Headquartered in New York City, SpringServe is an independent solution that helps clients around the world effortlessly navigate the digital advertising ecosystem. Find out what the next generation of ad-serving looks like. For more information, visit www.springserve.com.