Fitbit Announces Global Availability of Highly Anticipated Charge 3

Fitbit Labs Sleep Score beta to start in November; participants will receive deeper evaluation of sleep quality plus tracking for breathing disruptions that could indicate health issues

SAN FRANCISCO--()--Fitbit (NYSE: FIT), the leading global wearables brand, today announced the availability of Fitbit Charge 3™ at major retailers worldwide, online and at for $149.95 (USD) beginning October 7. Charge 3, the latest evolution of the best-selling Charge family of devices,i delivers a premium swimproof design with a large touchscreen display, our most advanced health and fitness features on a tracker, and is our smartest tracker yet – all powered by up to 7 days of battery life.ii

Charge 3 continues to build upon the success of the best-selling Charge franchise, with initial pre-order sales indicating strong adoption among both new and existing consumers. In fact, 54 percent of pre-orders are from loyal and engaged customers who have owned two or more devices before ordering Charge 3. This initial consumer demand is supported by IDC estimates, which predict shipments of fitness trackers will continue to drive a significant portion of the overall wearables category for the next several years.iii

“We’ve seen amazing consumer reception and strong pre-orders for Charge 3, which are even better than Versa in its first six weeks, underscoring why the Charge family has been our most popular product line for the past few years,” said James Park, co-founder and CEO of Fitbit. “Charge 3 is our most innovative tracker yet, featuring our most advanced sensor technology, bringing the relative SpO2 sensor to the tracker form factor for the first time. Data from this sensor will feed into the upcoming launch of our Fitbit Labs Sleep Score beta, which will allow users to better understand metrics like their sleep quality and breathing disturbances. In the future, with FDA approval, this data could be used to screen and detect more serious health conditions, such as sleep apnea.”

About Charge 3:

  • Advanced health & fitness experience: Take action with Fitbit’s most advanced health and fitness sensors and algorithms (PurePulse ® heart rate tracking and relative SpO2); plus 15+ goal-based exercise modes, swim tracking,iv an on-device health dashboard, female health tracking, automatic Sleep Stages & Sleep Insights, and more.
  • Premium design, intelligently crafted: Featuring a swimproof, premium and lightweight design for the ideal fit, comfort and durability, Charge 3 is also the first wearable with an inductive button, plus it features a more intuitive, interactive on-device experience for enhanced usability.
  • Fitbit’s smartest tracker yet: Stay connected, not distracted, with essential smart features, including expanded smartphone notifications, quick replies on Android (coming soon), convenient everyday apps and easy and secure on-wrist payments with Charge 3 Special Edition (coming soon) – all with up to 7 days battery life.v
  • More information about Charge 3 can be found at

Fitbit also announced that its Fitbit Labs Sleep Score beta program will be open for enrollment to qualifying Fitbit users starting in November. Fitbit users who are accepted into the beta will receive a nightly score that provides a more complete picture of their overall sleep and what factors affect it based on key metrics tracked by any Fitbit device with advanced 24/7 PurePulse heart rate For devices with a relative SpO2 sensor, including Fitbit Charge 3TM, Fitbit IonicTM and Fitbit VersaTM, Fitbit will also be testing for breathing disruptions. In the future, with FDA approval, the data from this sensor technology could indicate more serious health conditions, like sleep apnea.

As the first wearable brand to introduce sleep tracking in 2009, Fitbit has built one of the largest sleep databases, tracking more than 7.5 billion nights of sleep to date.vii With the Fitbit Labs Sleep Score beta program, Fitbit is continuing to make advancements in sleep by delivering an intuitive way for users to better understand their sleep quality.

The Fitbit Labs Sleep Score beta program will be available for a limited time to interested qualifying Fitbit users in the United States, Australia and United Kingdom. For more information and for updates on when the beta enrollment is live, please visit

In addition to the Fitbit Labs Sleep Score beta, Fitbit will continue to develop and work toward clinical validation of its software for use in detecting health conditions such as sleep apnea and atrial fibrillation. Fitbit is also one of nine companies in the FDA’s digital health software precertification pilot program, which is designed to streamline the approval process for software as a medical device while still ensuring patient safety and quality products.

Pricing and availability

Fitbit Charge 3 will be available at global retail partner stores worldwide, including Amazon, Best Buy, Kohl’s, Macy’s Target, Verizon and Walmart beginning October 7. The device will also available for sale at and major online retailers for $149.95 (USD) in black with a graphite aluminum case or blue gray with a rose gold aluminum case; accessories range from $29.95-$49.95 (USD). Coming soon, Fitbit Charge 3 Special Edition with Fitbit Pay will be available for $169.95 (USD).

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries.

Additional Fitbit trademarks can be found at Third-party trademarks are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future availability of and functionality included in our Fitbit Labs Sleep Score beta program, including incremental functionality related to devices that include a relative SpO2 sensor; future retail availability of Charge 3; future consumer demand for Fitbit devices; future FDA approval of functionality related to our relative SpO2 sensor and our ability to provide health insights based on data from the relative SpO2 sensor; and future clinical validation of Fitbit software in detecting health conditions. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading "Risk Factors" in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

i IDC estimates and Fitbit shipments of Charge, Charge HR and Charge 2 Q2 ’17 Q1 ‘18 in North America, UK and Germany.

ii Battery life varies with use and other factors.

iii IDC Forecast published June 2018.

iv Water resistant to 50M.

v Smartphone notifications when phone is nearby; compatible with Android and iOS; Windows coming soon. Accept or reject incoming calls from your wrist and take the call from your phone. Fitbit Pay is available with Fitbit Charge 3 Special Edition in Americas and Europe, Middle East and Africa (coming soon), and is available with all in-box devices in Asia Pacific (available in November). Battery life varies with use and other factors.

vi Includes Fitbit Alta HR™, Fitbit Charge HR™, Fitbit Charge 2®, Fitbit Charge 3™, Fitbit Blaze®, Fitbit Surge®, Fitbit Ionic™, Fitbit Ionic: adidas edition™, and Fitbit Versa™.

vii As of August 8, 2018.


Fitbit, Inc.
Jen Ralls, 415-941-0037


Fitbit, Inc.
Jen Ralls, 415-941-0037