DUBLIN--(BUSINESS WIRE)--The "US Snack Bar Market - Growth, Trends and Forecasts (2018-2023)" report has been added to ResearchAndMarkets.com's offering.
The US snack bar market was valued at USD 6,829.38 million in 2017, and is expected to reach USD 8,804.49 million by 2023, registering a CAGR of 4.4% during the forecast period (2018-2023).
Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for sales of snack bars in the US. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of snacks, which is expected to propel the demand for snack bars. Owing to the availability of a wide range of flavours within various snack bar categories, the demand in the US for snack bars grew considerably.
The US snack bar consumption has witnessed a spurring increase in demand among consumers, due to the appropriate positioning of these products. Currently, the market has snack bar products for every occasion, ranging from energy bars for workouts, to fruit or nut bars for fulfilling fruity taste at any point of time.
Consumer preference for clean label ingredients is evidently high. Snack bar has various opportunities within functional ingredients, reduced sugar, savory spins, and plant proteins, which is a fueling factor for the growth of the US snack bar market.
The US snack bar market is segmented on the basis of product type, ingredient type and geography. In the product type category, the market is led by the cereal bars segment, followed by energy bars. The US snack bar market has granola/muesli bars as the leading category of snack bars, in terms of market revenue share in 2017.
The snack bar market in the United States is consolidated, with the presence of major companies having various potential brands of snack bars in their product portfolio. The market was led by General Mills, followed closely by Kelloggs.
Major Market Developments
- Special K brand added new chewy Caramel Almond Sea Salt and rich Chocolate Coconut Cashew flavors to its previous Nourish Snack Bar flavors of Cranberry Almond and Chocolate Almond.
Key Topics Covered
2. US Snack Bar Market Insights
3. US Snack Bar Market Dynamics
4. US Snack Bar Market Segmentation And Analysis
5. US Snack Bar Competitive Landscape
6. US Snack Bar Company Profiles
- Abbott Nutrition Manufacturing Inc.
- Caveman LLC
- Cliff Bar & Company
- General Mills
- GlaxoSmithKline PLC
- KIND Snacks
- Mars Inc.
- Natural Balance Foods
- PepsiCo Inc.
- Post Holdings
For more information about this report visit https://www.researchandmarkets.com/research/w4tfkc/snack_bars_in_the?w=4.