SCOTTSDALE, Ariz.--(BUSINESS WIRE)--TRAY®, the enterprise POS and self-service solution, announced today a new integration with FetchRev, an automated foot traffic generator for local business. Through this partnership, businesses using TRAY’s self-service platform can now monetize the data captured at the kiosk by sending actionable promotional offers.
TRAY and FetchRev use each other’s APIs to communicate, allowing the FetchRev platform to receive customer data captured during the ordering process at TRAY’s self-service kiosks. This information will then be used to send targeted marketing campaigns to guests that increase traffic and revenue, with zero added effort from businesses.
“Self-service technology is increasingly important because it allows businesses to serve more guests and spend less on labor,” said Peter Kellis, Founder and CEO of TRAY. “And now with this integration, we can use our self-service solution to drive repeat business through an automated process for clients using FetchRev, further simplifying operations.”
Brandon Willey, CEO of FetchRev, said, “It is our mission to be the local business owner’s best friend, and that means making it easier to drive foot traffic into their location(s) and helping them grow. That's why we are so excited to partner with TRAY. This seamless integration brings even more value for both FetchRev and TRAY customers, so they get the best of both worlds and have an automated system that works.”
TRAY is an enterprise POS and self-service solution developed for high-volume businesses that want to grow revenue and increase efficiency. Founder and CEO Peter Kellis, who holds degrees in Electrical Engineering and Computer Science from MIT, created TRAY to improve service around the world. Customers demand faster service and the option to order and pay themselves, without the wait. TRAY is a feature rich POS and self-service platform that can be used as a stand-alone system or layered on top of existing POS technology infrastructure. TRAY’s clients include family entertainment centers, QSR and fast casual chains.
Established in 2016 and led by CEO Brandon Willey, FetchRev is a SwaS start-up located in Tempe, AZ, with a mission to make it easy for local business owners to grow their location(s), without spending a lot of money on marketing efforts that can’t be measured. With a growing customer base in the thousands, they are revolutionizing the way local business owner’s look at marketing, making it possible for any size business to increase revenue with a one-of-a-kind automated marketing solution.