PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the following management changes within its North America Sales team.
Dean Rurak, Columbia’s Vice President of U.S. Apparel Sales, has been appointed Senior Vice President of North America Sales for the Columbia brand, effective October 2, 2018. In this new role, Mr. Rurak will report directly to Franco Fogliato, Executive Vice President and Americas General Manager for Columbia Sportswear Company.
As a 21-year veteran with the Columbia brand, Mr. Rurak first began working with the company as a regional brand sales representative in Canada. In 2008, he relocated to Columbia’s Portland, Oregon headquarters, where over the last ten years, he served as a key strategic partner, supporting the Columbia brand through various positions in both sales and product management, including Director of International Merchandising, Senior Director of Global Apparel, Vice President of Columbia Brand Apparel and, most recently, Vice President of U.S. Apparel Sales.
“Dean has developed a well-rounded, global perspective of our business with a strong understanding of the Columbia brand consumer,” said Franco Fogliato. “Going forward, Dean’s leadership will be instrumental as we work to drive future growth in North America and deliver on our brand mission of unlocking the outdoors for everyone.”
In his new role, Mr. Rurak succeeds Joe Craig, who — after 23 years representing the Columbia brand — has made the decision to retire, effective October 1, 2018.
Mr. Craig first started working with Columbia in 1995 as an independent sales representative and co-owner of CW Outdoors. In 2009, Mr. Craig joined Columbia Sportswear Company as a Sales Manager for Men’s Apparel, and over the following years, he progressed through various management positions, playing a key role in the growth of Columbia’s North America wholesale business.
Going forward, Mr. Craig will continue to consult with Columbia on select projects for its North America Sales team. He will also continue to represent Columbia as a board member of The Conservation Alliance, a non-profit organization dedicated to engaging outdoor businesses to help protect and conserve threatened wild places for their habitat and recreation values.
“Joe is one of the most well-respected and accomplished leaders at Columbia Sportswear Company and across the industry,” said Franco Fogliato. “We are incredibly thankful for Joe’s outstanding service to our organization and wish him all the best in his future adventures.”
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. We have become a leading global brand by channeling our passion for the outdoors and an innovative spirit into technologies and performance products that keep people warm, dry, cool and protected in the outdoors year-round. www.columbia.com
About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands. To learn more, please visit the company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com and www.prana.com.