SANTA BARBARA, Calif.--(BUSINESS WIRE)--Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and creating and optimizing performance partnerships, today announced the appointment of Marc Fanelli to General Manager (GM), Forensiq and Altitude. Fanelli will be responsible for global P&L and day-to-day management of the Forensiq and Altitude business units, including sales, customer success, operations and product.
The company has also promoted Michael Head to GM, Radius and hired Jesper Rathje as chief financial officer (CFO). The GM roles were created to drive the next stage of commitment and investment to the solution areas of Forensiq, Altitude and Radius. Creation of the CFO role will support Impact’s rapid business growth, evidenced by the company’s inclusion in the 2018 Inc. 5000 List of America’s Fastest-Growing Private Companies.
"This year Impact has more than doubled its volume year-over-year, expanded our team globally, and integrated product features from major acquisitions to better serve the needs of today’s modern marketer," said David A. Yovanno, CEO of Impact. “Marc is a talented executive whose deep technical aptitude, experience creating and scaling products, and inspiring leadership will be key to our focus on and investment in the evolution of our solutions. In combination with Mike and Jesper’s new appointments, Impact is set up for accelerated growth and success in the years to come.”
"It’s an incredibly exciting time to join the Impact team, as strategy across business units will drive synergy in our solutions and ultimately deliver smart, integrated technology to marketers in the digital ecosystem,” said Fanelli. “The verification and measurement segment of MarTech is poised for growth and Impact’s unique SaaS offering is best in class. I’m thrilled for the opportunity.”
Prior to joining Impact, Fanelli was SVP, Global Data & Analytics for Acxiom, a marketing database analytics company. While at Acxiom, Marc ran the global data and analytics businesses, enabling clients and partners to reach highly targeted audiences within digital publishers and platforms across the globe. He also previously served as GM of Merkle, a leading performance marketing agency, responsible for all aspects of the creation and distribution of global data-driven solutions into the online ecosystem. Based in Impact’s New York office, Fanelli will report to Impact CEO, David A. Yovanno.
Since joining Impact nine years ago, Mike Head has helped Impact scale sales globally across all products. As a sales leader his team scaled from 4 to 70+ and on-boarded dozens of world class clients. In his new position as GM, Radius, he will be accountable for the strategy and operations of the Radius business unit, aiming to accelerate global growth in partner marketing. Jesper Rathje has served as a financial consultant to Impact for several years, and brings more than 30 years of financial experience to the CFO role including extensive involvement in building financial infrastructure.
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers' demands for simplicity, transparency, performance, and confidence to drive growth through marketing. Impact's platform is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships, including with influencers and strategic partners.
Founded in Santa Barbara, CA in 2008, Impact has grown to over 350 employees and seven offices across the United States, Europe, and Asia. To learn more visit www.impact.com.