PHOENIX--(BUSINESS WIRE)--Allison+Partners today announced that after a competitive review, it has been named PR agency of record for the Greater Phoenix Economic Council (GPEC), which actively works to attract and grow businesses and advocate for the competitiveness of the Greater Phoenix area. Allison+Partners will support the organization’s PR efforts as it aims to attract organizations to relocate or expand to the region.
“In order to meet our business objectives, we were looking for a partner to further promote Greater Phoenix’s pro-business climate to national and international organizations who are considering relocating or expanding,” said GPEC President & CEO Chris Camacho. “Allison+Partners demonstrated that it could not only amplify our public relations and content development efforts regionally, but also has offices in all of our priority markets, making them the perfect partner for us to promote Greater Phoenix to businesses seeking to relocate or expand.”
Working with GPEC, Allison+Partners will be responsible for media relations, thought leadership, conferences and awards to help the organization promote Greater Phoenix as “The Connected Place.” The agency will execute a fully integrated PR campaign targeting c-suite decision makers, government affairs staffs, vice presidents of economic development and site selection committees. The account will be serviced out of the agency’s Phoenix office.
“GPEC is a leader in the economic growth and health of the Greater Phoenix region, which makes working with them such an exciting opportunity for our agency. The organization’s goals align with our own as we look to expand our capabilities in the region in the technology and economic development sectors,” said Lisa Schmidtke, general manager of the agency’s Phoenix office. “We’re confident in our ability to support GPEC’s PR efforts and the immediate value we will bring to their organization.”
Allison+Partners, an MDC Partners company, is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named PRWeek’s 2017 “Best Place to Work,” The Holmes Report’s 2017 “Digital Agency of the Year,” 2016 “Asia Pacific Corporate Agency of the Year,” PRWeek’s 2015 “Midsize Agency of the Year” and In2 SABRE’s 2015 “Most Innovative Agency.” Allison+Partners has 29 offices worldwide and is organized around six practices: Consumer Marketing, Corporate, Global China, Healthcare, Public Affairs and Technology. All Told, which combines research, content, creative, digital and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. The agency also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ: MDCA), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.
About Greater Phoenix Economic Council:
Established in 1989, the Greater Phoenix Economic Council (GPEC) actively works to attract and grow quality businesses and advocate for the competitiveness of Greater Phoenix. As the regional economic development organization, GPEC works with 22-member communities, Maricopa County and more than 150 private investors to accomplish its mission, and serve as a strategic partner to companies across the world as they expand or relocate. GPEC’s business development team provides confidential, expert support to companies as they plan their expansion and relocation strategies, including labor and economic impact data and analytics, streamlined real estate searches, and connectivity to decision makers. Consistently ranked as a top national economic development organization, GPEC’s approach to connectivity extends beyond the fabric of the community. Known as The Connected Place, Greater Phoenix is in a relentless pursuit of innovative and entrepreneurial technology-focused companies that are committed to changing the game. For more information about GPEC, visit www.gpec.org or follow us on LinkedIn, Facebook and Twitter.